As an entertainment executive, you are always on the lookout for ways to make informed content decisions that resonate with your target audience. Market research has shown that demand data, such as the kind provided by Parrot Analytics, is useful in this regard, enabling executives to ascertain what viewers want, what they’re willing to pay for it, and how long they’ll stick around.
"Supernatural" is a great example of how different types of demand data can be used to inform key entertainment industry decisions, from production decisions to distribution decisions. The show, for example, has performed well in India over the past month, with an impressive 7.7 times the audience demand of the average show in India. From this data point alone, one can tell that the market is ripe for more content in a similar vein to "Supernatural".
Further content valuation can be based on the demand data to estimate the show's true economic value for any platform. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title, to any platform, in any region. In the case of Supernatural, executives can use demand data to gauge what the show is really worth, with a robust amount of reliable economic data that offers a sound basis for making informed decisions.
Data also shows that "Supernatural" has seen a decline in demand. Executives could use this information to improve the show or decide which other shows to acquire or produce. Additionally, comparing the demand in different markets, such as in the United States, can help executives decide whether to focus on a global or local slate of content.
Furthermore, you can see from the Parrot Pulse data for "Supernatural" that the show does very well on all six dimensions, from audience demand to travelability to franchisability. The executives could leverage this information to decide on their international expansion strategies, opportunities for spin-offs or franchises, and in choosing appropriate marketing strategies to sustain audience interest over an extended period.
Overall, using demand data such as the kind provided by Parrot Analytics can inform strategic decision making in the entertainment industry for content creators, distributors, and platforms. From gauging audience demand to economic valuations, to optimizing release strategies to retain subscribers and assessing long-term appeal, executives have numerous ways to use demand data to stay ahead of the competition and deliver the content their viewers crave.
