As an entertainment executive, you face tough decisions every day about your content acquisition, financing, development, distribution, and marketing. With so much competition in the market and changing consumer preferences, it is challenging to make informed decisions. Fortunately, you can use demand data to get a better understanding of audience preferences, trends, and demands. Using Parrot analytics demand data, you can improve your strategic decision making and increase the success of your content.
Let's take an example of how Parrot Analytics contains valuation system can help you make informed decisions. "Supernatural" in India achieved 7.9 times the audience demand of the average show. The Parrot Pulse provides six dimensions of measuring its global performance, including audience demand, travelability, longevity, momentum, franchisability, and reach. "Supernatural" performs exception in all dimensions. Comparing data over years and the last thirty days, we found out that popularity decreased, but the show still has high travelability, longevity, momentum, and franchisability.
Parrot Analytics' demand data can help you to answer various key strategic questions about your content, such as how much your series is worth, which elements of existing content do fans like the most, which type(s) of content exhibit opportunities to acquire or produce, what content is most popular in my market or on a global scale, and what genres should we focus on to attract new subscribers to our SVOD service?
The use of demand data in content valuation is vital. It can reveal the dollar value contribution of any title to any platform in any region while helping to quantify the platform-specific marginal revenue contribution, the TV series' ability to drive subscriptions and mitigate churns, and how a title drives engagement across the rest of the catalog.
In conclusion, demand data is essential in making strategic decisions about your content. By using Parrot Analytics demand data, you can gain a better understanding of your audience's preferences, trends, and demands, thus allowing you to make better-informed decisions about your content acquisition, development, financing, distribution, and marketing strategies.
