As an entertainment executive, demand data can provide useful insights when making content or acquisition decisions. Using "The Continental: From The World of John Wick" as an example, let's explore how demand data can be valuable.
Firstly, using demand data, executives can evaluate the potential value of a TV series by analyzing its popularity compared to the market average. "The Continental: From The World of John Wick" has 3.8 times the audience demand compared to the average show in India over the last 30 days, indicating good demand. Its 97.8th percentile rank in the drama genre in India, with higher demand than 97.8% of all drama titles, corroborates this. By assessing global audience demand across six dimensions using the Parrot Pulse, it is evident that the show's performance across all platforms is outstanding and has exceptional longevity and momentum. This information adds value to the show as it uniquely positions "The Continental: From The World Of John Wick" as an investment opportunity.
Secondly, demand data can help executives make informed decisions about content acquisition for their streaming platforms. For instance, Russia is the top market for "The Continental: From The World of John Wick" globally, and its demand there is outstanding, indicating that there is a higher probability of the show performing well in that region. Executives can also use demand data to map local whitespace by analyzing the demand for particular genres in a given market, and then using this information to create and acquire content tailored to the region's cultural preferences.
Thirdly, demand data is valuable in programming decisions. Insight into the popularity of a show can give executives an idea of the kind of content their subscribers are interested in, allowing them to make strategic decisions on what to program and when. For instance, if "The Continental: From The World of John Wick" spikes in demand in late February, executives can use this information to program similar content and maximize viewership which can help reduce churn and increase retention for the platform.
Finally, executives can use demand data to create targeted marketing campaigns, measure audience reception, and estimate the ROI of a particular title. For example, the demand increase for "The Continental: From The World of John Wick" in the past 30 days shows an increase in popularity for the show. Executives can use this insight to optimize their advertising campaign ahead of the premiere, ensuring that the right audience is aware of the show's release. Additionally, by analyzing audience demand, executives can estimate a particular title's ability to drive subscriptions or mitigate churn, giving them a clearer idea of the potential value of their investments.
In conclusion, analyzing demand data can help entertainment executives make smarter content, acquisition, distribution, and programming decisions. By using demand insights like in the case of "The Continental: From The World Of John Wick," executives can create strategies that will engage users, optimize revenue and grow their business, increasing content valuation over time.
