As an entertainment executive, analyzing demand data for titles of interest can provide valuable insights into audience preferences, popularity, and trends. By utilizing this data as a tool for making content, acquisition, distribution, and programming decisions, entertainment companies can more effectively allocate resources and increase the likelihood of success. As an example, let's explore how demand data can be used to inform decision-making for "Tom & Jerry Kids."
Content Valuation: Content valuation using demand data can help determine how much to spend on a title. Based on the demand data, "Tom & Jerry Kids" has been performing at 2.2 times the average show in India over the last 30 days which is comparatively good. Furthermore, it achieved the peak rank of #564 in India. The show moved up in its rank by 132 spots during December in India. These factors demonstrate that "Tom & Jerry Kids" has a reasonable level of audience demand, which could mean a good valuation of the series.
Acquisition Decisions: The demand data for "Tom & Jerry Kids" can provide insights into the show's popularity relative to other titles in the market. By looking at the Parrot Pulse for the show, it is evident that the show has good worldwide audience demand and good franchisability (spin-off potential). Moreover, examining the top 10 global markets where "Tom & Jerry Kids" is most in-demand can help analyze the potential for acquisition. It outperforms the demand of the average TV show in each of these markets which may signal that it would be a good acquisition target for entertainment companies.
Programming Decisions: Analysis of the Parrot Pulse for "Tom & Jerry Kids" reveals that its longevity, the measure of how well audience demand is maintained over time is outstanding. Furthermore, demand has increased by 14.1% during December in India, and demand spiked in late December 2023 for India. Therefore, it could be a good strategy to program the series at times when demand is the highest, and utilize the longevity factor to promote the series sustainably.
Marketing Decisions: Demand data can also help identify trends in audience preferences, genres, and content themes. For "Tom & Jerry Kids," the demand data indicates that the show ranks at the 97.3th percentile in the comedy genre, which means that it has higher demand than 97.3% of all comedy titles in India. With this information, marketing campaigns for the show can be optimized to target audiences with an interest in the comedy genre.
Distribution Decisions: Lastly, demand data for "Tom & Jerry Kids" can help identify where and to whom the show is the most popular. By examining the top 10 global markets where "Tom & Jerry Kids" is most in-demand, it is clear that the United States is the show's number one market globally. The show achieved outstanding audience demand of 4.1x in the United States. Entertainment companies can utilize this data to make informed decisions about where to distribute the show and which platforms would be the most effective for audience engagement.
In conclusion, by analyzing "Tom & Jerry Kids" demand data, entertainment companies can utilize the insights obtained to make informed decisions about the show's content valuation, acquisition, programming, marketing, and distribution. When implemented effectively, demand data can provide valuable information that increases the chances of success for any given title in the entertainment sector.
