As an entertainment executive, the insights from Parrot Analytics' demand data for "True And The Rainbow Kingdom" in India can inform various business decisions. Firstly, content valuation can be derived from the demand data. For instance, the system can reveal the dollar value contribution of the show to any platform in India or globally. The estimated ROI the show can bring to any platform can be calculated using demand data, as well as the show's ability to drive subscriptions and mitigate churn.
Additionally, the demand data can be used to help make informed distribution decisions. For example, the travelability dimension of the Parrot Pulse reveals the international demand for the show relative to its home market. The relatively lower travelability of the show shows that its demand in India is higher than in other global markets. If an SVOD platform intends to distribute the show globally, demand data can be used to ascertain the regions where it's most in demand, and how much global appeal the title has in comparison with other titles in the genre so as to appropriately allocate funds to maximize future content investments.
Programming decisions can also benefit from the insights provided. By examining the top 10 global markets where "True And The Rainbow Kingdom" is most in-demand over the last 30 days, entertainment producers can know the regions where the show is most popular and create more content tailored to meet that demand. Also, by understanding the show's momentum across the six dimensions of the Parrot Pulse, the production can make informed decisions about marketing campaigns, pre or post-premiere strategies, as well as develop franchises and spin-offs.
Finally, acquisition decisions can benefit from demand insights too. Looking at the show's Parrot Pulse and the genres that are most in demand in India, entertainment talent agencies, studios, or content distributors can identify the best titles to acquire or produce that generates audience demand and ensures subscriber retention. By comparing the show with other titles available on the market and answering questions like how popular it is relative to the market average or what genres are resonating most with the current audience, entertainment executives can estimate the baseline value of a title and make more informed acquisition decisions.
