Entertainment executives are constantly looking for ways to make better-informed content, acquisition, distribution, and programming decisions. Parrot Analytics's demand data can play a crucial role in this regard. By analyzing the example of "Vinland Saga" for the month of February 2024 in India, we can explore how demand data can help them make better-informed decisions.
One way demand data can assist executives is by answering questions about content valuation. With demand data at hand, one can determine how much a series is worth and how much of its value is being driven by a star or specific genres. For "Vinland Saga," we can see that it has increased in demand by 15.2% in India over the past month and has 4.6 times the audience demand of the average show in India over the last 30 days. This indicates increasing popularity, enhancing the content's valuation.
Demand data can also help entertainment executives to understand regional market preferences, i.e., what genres are most popular in their home market and which ones are globally in demand. For example, by looking at the top ten global markets where "Vinland Saga" is most in-demand, we can see that it outscores the demand for the average TV show in each of these markets. That means that "Vinland Saga" is globally in-demand and could be an excellent candidate for international distribution.
Another critical insight that demand data can provide is the correlation between fan preference and its impact on the content's revenue potential. OTP platforms can use this data to estimate the ROI a particular title will generate for a given platform and assess a TV series' ability to drive subscriptions and fans' engagement, which ultimately impacts revenue for a particular content or media franchise.
Finally, demand data can be instrumental in determining the best release strategy for a show. For instance, looking at the demand spikes in late February 2024 for "Vinland Saga" helps to decide when to release a new episode for the upcoming season or rerun a previous one.
To sum up, demand data is an essential factor for success and growth in the entertainment industry. It provides an independent measure of global performance concerning a specific show and concise insights that are useful for making informed decisions and strategic goals.
