As an entertainment executive, demand data provided by Parrot Analytics can help you make more informed decisions concerning content valuation, acquisition, distribution, and programming. Let's take a look at how demand data can help using "What's Going On: The Life And Death Of Marvin Gaye" as an example for the month of December 2023 in India.
Firstly, demand data can help with content valuation by revealing how much a title is worth to a platform in any given region. Based on the global content demand and supply that powers Parrot Analytics' content valuation system, you can quantify the dollar value contribution of a title to a platform. In this case, "What's Going On: The Life And Death Of Marvin Gaye" achieved 7.7 times the audience demand of the average show in India over the last 30 days, indicating that its value to the platform is good.
Demand data can also be used to make informed acquisition decisions. By using demand data to estimate the ROI that a specific title will bring for any given platform, you can acquire titles that will drive subscriptions and mitigate churn. In this case, we see that "What's Going On: The Life And Death Of Marvin Gaye" has been increasing in demand lately, with an 8.9% increase in audience demand during December in India. This indicates that acquiring the show may help attract and retain subscribers in the Indian market.
Distribution decisions can also benefit from demand data. By examining the top markets where a show is most in-demand, you can determine where to target distribution efforts and allocate funds to maximize future content investments. In this case, we see that "What's Going On: The Life And Death Of Marvin Gaye" outperforms the demand of the average TV show in the top 10 global markets where it is most in-demand, with the United States being its number one market globally. Therefore, distributing the show more widely in these markets may be a wise decision.
Programming decisions can also be made based on demand data. By identifying the genres and content that are most popular with the current audience, you can optimize the release strategy and pricing of new content, map local whitespace, and uncover under-monetized titles. In this case, we see that "What's Going On: The Life And Death Of Marvin Gaye" ranks at the 99.8th percentile in the news genre in India in December, indicating that this genre may be resonating most with the current audience. If you're looking to attract new subscribers to an SVOD service in India, you may want to focus on producing or acquiring more content in this genre.
In conclusion, leveraging demand data provided by Parrot Analytics can help entertainment executives make more informed decisions in content valuation, acquisition, distribution, and programming. The demand data for "What's Going On: The Life And Death Of Marvin Gaye" in India in December 2023 revealed its current audience demand, growth trends, rank, genre performance, global travelability, and franchise and reach potential. By using demand data to understand audience behavior and preferences, you can create and distribute the content that resonates most with the audience and maximizes the returns on investment.
