As an executive working in the entertainment industry, you are constantly striving to make informed and data-driven decisions regarding content, acquisition, distribution, and programming. One of the most important tools at your disposal is demand data. By analyzing demand for a particular show, like "Yeh Hai Chahatein," you can gain valuable insights into its performance and potential.
Content Valuation: One of the primary uses of demand data is to determine the worth of a particular TV series on a streaming platform or network. Parrot Analytics’ content valuation system is based on demand data and can reveal the dollar value contribution of any title to any platform in any region. In the case of "Yeh Hai Chahatein," we can see that it has been performing well in India, with demand 5.3 times higher than the average show in the country over the last 30 days. This high demand can be used to justify the show's value and potential placement on a streaming platform or TV network.
Programming Decisions: Demand data can also inform programming decisions, such as scheduling and marketing. By analyzing audience demand for "Yeh Hai Chahatein," we can see that demand for the show has been increasing over the past 30 days in India. This information can be used to decide on the best time slots for the show or to invest more in promotional campaigns to further build momentum.
Acquisition Decisions: Demand data is also useful for making informed acquisition decisions. In the case of "Yeh Hai Chahatein," we can see that the show has performed well in India, Pakistan, and several other global markets. This information can help content distributors decide where to focus their acquisition efforts and which regions may offer the most potential for growth.
Distribution Decisions: Finally, demand data helps inform distribution decisions, such as which platforms to target for the release of "Yeh Hai Chahatein." While we can see that the show has not traveled well internationally, it has performed exceptionally well in India. This information can be used to optimize distribution strategies and target platforms where it will resonate most with audiences.
In summary, demand data is critical for entertainment executives looking to make informed decisions about content valuation, programming, acquisition, and distribution. In the case of "Yeh Hai Chahatein," we can see that it has performed well in India, but has limited international appeal. This information can be used to inform decisions about the show's placement on a streaming platform or TV network, as well as other strategic decisions related to content, acquisition, and distribution.
