As an entertainment executive, you are tasked with making informed content decisions, and Parrot Analytics' demand data can help you achieve this. Take the case of the TV series "Calimero" for example. By analyzing the show's audience demand in Italy for the month of January 2024, you can gain valuable insights into how your audience perceives the show and what strategic decisions you can make.
Firstly, you can determine the show's relative level of demand by comparing it to the average show in Italy over the last 30 days. In this case, "Calimero" has 2.1 times the audience demand of the average show, which is good. Furthermore, "Calimero" outperforms 97.0% of all family titles in Italy, making it a valuable asset to any platform. Demand for the show has also been increasing recently, which indicates strong potential for growth.
By examining global demand for the show, you can determine where to focus distribution efforts. For example, "Calimero" performs well in its number one market globally, Italy. In other markets, such as the Netherlands, France, and Germany, demand for the show is okay. Leveraging this information can help you make informed acquisition or distribution decisions for these markets.
It's also valuable to look at additional information provided by the Parrot Pulse. The show's travelability and franchisability are poor, which means it may not perform well in markets outside of Italy or have spin-off potential. In contrast, the show's momentum and longevity are also poor, indicating that it may not maintain its current level of demand over time. However, these are just measures, and in specific cases, it may not be entirely reflective of the situation on the ground.
Overall, by using Parrot Analytics' demand data, you can answer questions about content valuation, acquisition, distribution, and programming decisions. You can estimate a show's worth, understand how much a content library is worth to a platform, and assess a TV series' ability to drive subscriptions or retain viewers. You can also optimize release strategies and pricing and assess the value of exclusivity. The possibilities are endless with the right use of data!
