The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you in the entertainment industry and looking for ways to make more informed content, acquisition, distribution, or programming decisions? If so, leveraging demand data can help drive your decision-making process and maximize your investment in the right content. To better illustrate how demand data can be used, let's take a look at the example of "Calimero" in Italy during February 2024.
Using Parrot Analytics' demand data, we can examine how popular "Calimero" is in Italy. In the last 30 days, "Calimero" has had 2.1 times the audience demand of the average TV show in Italy, which is a positive indication of its popularity. Moreover, the show ranks at the 97.0th percentile in the family genre, indicating higher demand than 97.0% of all family titles in Italy. However, it's important to consider that there has been a 7.2% decrease in audience demand for "Calimero" in Italy during February.
While it's crucial to understand how a particular show is performing in a specific market, it's also equally important to take a global approach to content valuation. Parrot Analytics' demand data can be used to quantify a title's contribution, to any platform, in any region. In the case of "Calimero," our independent measure of its global performance across six dimensions using the Parrot Pulse reveals mixed results. Firstly, the worldwide audience demand across all platforms is good, while its travelability (international demand relative to its home market) is poor. The third dimension is longevity, which measures how well audience demand is maintained over time, and for "Calimero" this is poor as well. Its momentum (the pace of growth) is likewise poor, and its franchisability (spin-off potential) and reach (the number of people expressing demand for a show) are poor as well.
Comparing the performance of "Calimero" in Italy during February versus how it has performed throughout the entire year, reveals that the show has gained in popularity in recent weeks with a 1.1% increase in peak demand. The show's average demand over the past year was 1.8 times the average title, while it was 2.1 times the title average during the last 30 days.
To continue shaping your strategic decision-making process, there are several questions you can ask yourself. For example, how much is "Calimero" worth based on the demand data in Italy? Is "Calimero" a strategic asset for my streaming platform, and how can it be used to acquire or retain subscribers? What type of content offers the most significant opportunity to acquire or produce, and how popular is my show relative to its genre? By leveraging demand data, you can ensure that you are maximizing your content investment in the right direction.
This is Calimero's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Calimero travels internationally.
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Acquire the best shows from partners such as TV Asahi to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Calimero), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TV Asahi by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular TV Asahi‘s Calimero is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Asahi and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Calimero, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2 p.m. PST using global demand content analytics from Parrot Analytics for Calimero in Italy. We provide our partners with smart TV analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.