If you are an OTT/SVOD platform or TV production company, you can use demand data to determine the audience's demand for a particular show and its particular genre in the market of interest. For example, if you want to know the performance of the drama genre in Italy, a comparative analysis of the demand for "Chicago Fire" against other drama titles reveals that it has higher audience demand than 99.2% of all drama titles in Italy. As such, you can determine the content value of "Chicago Fire" in the drama genre.
Acquisition decisions are also influenced by demand data. If you are a content distributor or entertainment talent agency looking to acquire a certain title for distribution, you can use demand data to analyze the popularity of the show to determine its worth. "Chicago Fire," for instance, has maintained exceptional audience demand over time, making it an attractive acquisition target.
If you are a linear or OTT network, demand data can aid in programming decisions. You can use an analysis of "Chicago Fire" peak ranking (#95), demand trend (15.6% decrease), and market positioning (outperforms average show demand by 7.8 times) to make programming choices for the network.
Likewise, programming decisions can be based on travelability data, examining how well a show performs abroad vis-a-vis its home market. For instance, Italy shows "Chicago Fire" to be 24% as popular as it is in the United States, so screening the show on an Italian TV network or OTT platform comes at a much lower risk of failure.
Demand data is a crucial tool for content valuation, which can be used by financing companies, studios, and networks, among others. Parrot Analytics content valuation system is powered by global content demand and supply and enables economic evaluation of any series. Examining audience demand across the globe, "Chicago Fire" showcases exceptional performance across all six measurable dimensions, making it a valuable item for studios and financing companies to consider.
In conclusion, utilizing demand data helps those in the entertainment industry make informed content and distribution decisions, allowing them to move ahead always armed with market data.
