The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking for additional insights to support your decision-making processes? Parrot Analytics is here to provide you with a wealth of actionable data based on audience demand for TV series. In this article, we analyze "Chicago Fire" for the month of March 2024 in Italy to demonstrate how demand data can inform vital content decisions.
Using Parrot Analytics' demand data, we can see that "Chicago Fire" is an outstanding TV series in Italy in terms of audience demand. In March 2024, the show achieved 10.2 times the audience demand of the average show in Italy over the last 30 days, and only 2.7% of all TV shows have this level of demand. Additionally, "Chicago Fire" ranks at the 99.5th percentile in the drama genre, indicating that it has higher demand than 99.5% of all drama titles in Italy.
Further analysis determined that "Chicago Fire" has been increasing in popularity recently, with a 15.2% increase in peak demand in the last 30 days compared to the entire year. This suggests that the show has increased in popularity and supports the creation of additional content in line with its themes or other popular genres in Italy.
Demand data can also support content acquisition decisions. For instance, by examining the top 10 global markets where "Chicago Fire" is most in-demand over the last 30 days, we can identify which countries have outstanding demand and which titles complement it. The United States is "Chicago Fire"'s number one market globally, where the show achieved an outstanding audience demand of 16.4x. Analyzing this demand data can help identify which titles to acquire and how much to spend based on their value contribution.
Demand data can be used to calculate the value of content to different platforms in different regions, helping to inform programming decisions regarding exclusive content and content libraries. Additionally, affinities and taste clusters inform recommendations, while demand powers discovery, helping content reach the right audience organically.
Finally, demand data provides valuable information on franchise and spin-off potential for the show. This data can be used by studio executives to monetize IP through spin-offs or franchises, or create spin-offs that add a new dynamic to the already successful show. As "Chicago Fire" has performed exceptionally well in its market, it may be wise to consider developing further content based on the themes and storyline of the series.
In conclusion, demand data provides a wealth of information for entertainment executives to support their decisions-making processes. Using Parrot Analytics' demand data, we have shown how demand relates to content valuation, content acquisition, and programming decisions, providing clear and actionable insights for executives in the entertainment industry.
Chicago Fire's travelability to Italy in the last 30 days is 29%, which means that the audience demand for Chicago Fire is 29% of the demand in its country of origin, United States. Click through to another market to discover how well Chicago Fire travels internationally.
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Acquire the best shows from partners such as NBC to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Chicago Fire), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Chicago Fire is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Chicago Fire, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using global tv demand content analytics from Parrot Analytics for Chicago Fire in Italy. We provide our partners with far-reaching OTT insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.