The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed decisions about your content, acquisition, distribution, and programming strategies. That's where Parrot Analytics demand data comes in. By using demand data, you can gain insight into your content's popularity and how it compares to others in your target market, which can inform your content valuation and help you make better decisions.
For instance, let's consider the case of "Walker," a series airing in Italy. According to Parrot Analytics demand data, "Walker" has 2.6 times the audience demand of the average show in Italy over the last 30 days, with only 8.6% of all TV shows having this level of demand. However, demand has decreased recently but spiked mid-February.
Using Parrot Analytics demand data, you can answer questions like: how well is my show performing relative to similar shows? In this case, the show's percentile demand rank in Italy for the drama genre is in the 96.9th percentile. Additionally, you can get a better understanding of your show's travelability and how effective your marketing campaign is. In this case, the demand for "Walker" in Italy was 36% of the demand in its country of origin, the United States. This demonstrates that the show has international appeal, but it is still not as popular in foreign countries as it is in its home country.
Moreover, you can use demand data to inform content investment decisions by examining the show's longevity, momentum, and franchisability. For "Walker," audience demand has been maintained over time and grown at a good pace, and its spin-off potential is good, indicating a potential for further monetizing the IP.
By analysing the top 10 global markets where "Walker" is most in-demand over the last 30 days, you can gain a better understanding of the show's geographic performance and target specific markets for acquisition and distribution. In this case, "Walker" outperforms the demand of the average TV show in all the top 10 global markets where it is most in-demand.
Finally, Parrot Analytics demand data can help you answer questions like how effective your pre-release marketing campaign is and which shows your current audience is most interested in. By examining the demand spikes and drops for "Walker," you can adjust your programming schedule and marketing strategies to align better with your target audience's preferences.
In conclusion, Parrot Analytics demand data can provide entertainment executives with critical insights into their audience's interest and preferences, thus enabling them to make informed decisions about their investments. By having knowledge of factors such as content valuation, audience demand, travelability, longevity, momentum, franchisability, and reach, entertainment executives can drive higher subscriptions and reduce churn by creating content that resonates with their audience.
Walker's travelability to Italy in the last 30 days is 25%, which means that the audience demand for Walker is 25% of the demand in its country of origin, United States. Click through to another market to discover how well Walker travels internationally.
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Capture more value from content opportunities in Italy as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. the cw, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as the cw to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Walker), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as the cw by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Walker, including those that have not even been released. Appeal to your target markets, including Italy, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular the cw‘s Walker is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Walker, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 18, 2024, 12:42 p.m. PST using global demand datasets from Parrot Analytics for Walker in Italy. We provide our partners with deep TV industry competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.