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What is Demand? Why Demand? Industry Products Insights
TV ratings for Walker in the United Kingdom. the cw TV series

Walker

Original TV Network:
the cw
Genre:
Drama
IMDB Rating:
6.1

A widowed father returns to Austin after two years, attempting to reconnect with his children, navigate clashes with his family, and find common ground with his new partner, while growing increasingly suspicious of his wife's death.

How well is this TV series doing in the United Kingdom?

Last 30 days
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Unlocking the Power of Demand Data: How Entertainment Executives Can Make Informed Content Decisions

Parrot Analytics Insights - January 2024

As an entertainment executive, you are constantly faced with decisions about content acquisition, distribution, and programming. In order to make more informed decisions, using demand data can provide you with valuable insights that can inform these decisions. Let's take the example of "Walker" and examine how its demand data can help inform your content decisions.

Using Parrot Analytics' content valuation system which is powered by global content demand and supply, you can get a sense of how much this show is worth to your platform or any other platform globally. Based on demand data, you can calculate the show's ROI and assess its ability to drive subscriptions and mitigate churn. To start unbundling the value of content on any streaming service, you can apply content valuation to an individual series or an entire library and determine the baseline value of the content.

Demand data can also help you gain an understanding of how much global appeal a particular title has in comparison with other titles in its genre. For "Walker," we see that it has outperformed the demand of the average TV show in its top 10 global markets, including the United States, Italy, China, and Canada, among others. This tells you that the show has potential for global SVOD expansion and can become a valuable asset for your platform.

In addition, you can use demand data to optimize the release strategy and pricing for "Walker" or any other title. By examining the show's performance over time and identifying spikes in audience demand, you can determine the best timing for release and adjust pricing accordingly.

Demand data can also help you determine which titles to acquire or produce based on supply and demand. For example, you can use demand data to identify opportunities in certain genres or markets that exhibit higher demand potential.

Further, demand data informs pre-release marketing. By examining how fans are engaging with the show ahead of its premiere, you can optimize your marketing campaign and improve its effectiveness by targeting the right audience.

Lastly, demand data can help inform decisions about the talent, brand, or TV shows to partner with in order to expand your audience. With insights into the taste clusters of your current audience, you can identify opportunities for new partnerships or collaborations that will appeal to your target demographic.

In conclusion, demand data can provide valuable insights into the performance of a TV series and help you make more informed decisions as an entertainment executive. By leveraging demand data, you can gain insights into content valuation, regional audience demand, scalable concept testing, subscriber retention, acquisition and much more to maximize your ROI and offerings as a platform or network.

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More news about Walker:

How fast is demand for Walker growing?

Last 30 days
-0.8% Change in demand
On a rolling 30-day average basis, we compare TV demand in the United Kingdom for Walker to the preceding 30 days: Demand has decreased by -0.8%

Drama performance

Last 30 days
94.8% Percentile rank
Walker ranks at the 94.8th percentile in the Drama genre. This means Walker has higher demand than 94.8% of all Drama titles in the United Kingdom
Title position in Drama
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
50% Travelability to the United Kingdom

Walker's travelability to the United Kingdom in the last 30 days is 50%, which means that the audience demand for Walker is 50% of the demand in its country of origin, United States. Click through to another market to discover how well Walker travels internationally.

Powering the content industry

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Capture more value from global content opportunities

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Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. the cw, leading to increased commercial efficiency and ROI.

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Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Walker.

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Produce with confidence and mitigate downside risks

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    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
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    Decrease production risks by combining content genome insights with demand data.
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    Increase the likelihood of a successful series and create content that is highly in-demand.

Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Walker from partners like the cw.

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Fuse art with science for the next global hit

Industry
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    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
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    Deploy high impact marketing campaigns for pre-release titles.
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    Project risk and return based on market demand factors.
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    Decrease investment risks with content genome insights.
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    Easily prioritize markets for expansion and align strategy with the maturity level of every market.

Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.

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Lead global content negotiations with authority

Industry
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    Build more robust financial models that adjust immediately to consumer trends.
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    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
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    Explore markets using audience demand data to discover lucrative new sales opportunities.
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    Lead commercial negotiations with confidence by understanding what content audiences are demanding in any market.
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    Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.

Are you seeking distribution for Walker? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as the cw to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.

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Maximize advertising revenues from new audiences

Industry
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    Harnesses audience demand datasets to gain programming insights that maximize ad sales.
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    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
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    Target content to the individuality of your audience segments with demand-based content taste clusters.
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    Deploy high impact marketing campaigns for pre-release titles.

Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from the cw by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Walker. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

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Acquire the best shows to fortify your competitive position

Industry
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    Target content to the individuality of your audience segments with demand-based content taste clusters.
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    Deploy high impact marketing campaigns for pre-release titles.
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Acquire the best shows from partners such as the cw to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Walker), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

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Command your niche with maximum net subscriber adds

Industry
  • Money Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Money-Hand Created with Sketch.
    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • People-Diverse Created with Sketch.
    Acquire the best shows with the highest expected platform ROI by leveraging global TV demand data.
  • Target Created with Sketch.
    Target content to the individuality of your audience segments with demand-based content taste clusters.
  • Document-Star Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.

Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as the cw by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.

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    Deploy high impact marketing campaigns for pre-release titles.
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    Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.
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Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Walker, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.

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Discover more insights

Over the last 7 days, people who watch Walker also watch:

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Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

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$99
USD per month
Pay monthly
None

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Walker, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.

This page has been revised on Feb. 28, 2024, 1 p.m. PST using global television demand data from Parrot Analytics for Walker in the United Kingdom. We provide our partners with smart entertainment industry capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.