Are you a TV executive looking to make more informed decisions about content acquisition, distribution, or programming? Parrot Analytics can help you, and the example of "Walker" in the United Kingdom can serves to illustrate how demand data informs decision-making processes.
Parrot Analytics' content valuation system is based on demand data, which allows us to gauge how much a title is worth to a platform, in any region. "Walker" has 4.2 times the audience demand of the average show in the United Kingdom over the last 30 days, which indicates it has a good performance. For executives looking to acquire content, our content valuation system can help calculate the return on investment a specific title will bring to the platform.
Moreover, demand data informs decisions about supply and demand, and helps executives assess what types of content exhibit opportunities to acquire or produce, as well as strategize on an optimal release strategy and pricing. For example, the audience demand for "Walker" in the UK increased by 49.4% in February 2024, which demonstrates the effectiveness of its marketing campaign.
By examining top markets, we can determine where "Walker" performs well, which can aid distribution and programming decisions. For example, "Walker" outperforms the demand of the average TV show in all of the top 10 global markets where it is in-demand over the last 30 days.
Parrot Analytics' demand data also serves to inform production decisions, such as ensuring the right elements of a series are optimized for success. Our scalable concept testing capabilities helps executives learn which aspects of existing content audiences like the most, and can inform production decisions around upcoming series.
Through the dimensions measured in our Parrot Pulse analytics tool, executives can measure aspects of a show's global performance, including longevity and momentum, key indicators that can translate into sustained and growing demand over time. For "Walker," we found its momentum is good, with a 54.9% increase in peak demand in the last 30 days, compared to a rolling year basis.
As a TV executive, using demand data can help you make more informed decisions around content acquisition, distribution, and programming. Whether you're assessing a title's value, discovering your current audience's preferences, or mapping out whitespace for a specific genre, Parrot Analytics can provide you with the unprecedented audience demand data insights that you need.
