The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In today's competitive entertainment market, success depends on more than just creative talent and production values - executives need accurate data to make informed decisions about their content strategy. Demand data can provide valuable insights into audience interest and engagement with a particular show. Let's take a look at how demand data for "Black Mafia Family (BMF)" in Italy can be used to make better content decisions.
Content Valuation:
One key question for content executives is how much a particular show is worth. Based on demand data over the last 30 days, BMF has 2.5 times the audience demand of the average show in Italy, suggesting its value to an Italian platform is high. Evaluating demand for a show across multiple markets can help determine its global value, and the Parrot Pulse score could help executives determine whether they should increase investment in promoting it as an international brand.
Distribution:
Understanding where a particular show is most in demand is an important consideration for distribution decisions. BMF is most in-demand in the United States, followed by South Africa, the United Kingdom, France, Kenya, Sweden, Canada, Netherlands, and Bulgaria. Knowing the top markets for a show, as well as which other shows audiences of a particular show are interested in, can help executives in developing localized distribution strategies.
Programming:
For programming considerations, executives need to know how popular a show is over time and how it stacks up against other shows. BMF has seen increasing demand over the last 90 days, indicating its popularity is growing. However, in March audience demand for the show decreased in Italy by 71.8%, calling for further analysis of local factors that may have led to this trend. Observing the performance of BMF within its genre, namely music, executives can determine how the show is performing relative to other music titles. By understanding how "Snowfall", "Power Book III: Raising Kanan", "Power Book II: Ghost", "Futurama", "FBI : Most Wanted", "Young Sheldon", "The Chi", "Riverdale" and "Mayor of Kingstown" are resonating with BMF fans, executives can determine how the show fits within its peers and target audience.
Acquisition:
Acquisition decisions can be informed by demand data too. Evaluating a show's performance over time and across multiple markets can help determine if it is worth investing in. BMF has increased in popularity over the last 30 days, indicating that it may be a worthwhile acquisition for further broadcast, a possible sequel, or merging with other strong titles. Evaluating its global demand across multiple markets can also inform acquisition and distribution decisions.
Finally, understanding audience demand provides a way for executives to evaluate the success of their marketing campaigns, as well as predicting future growth and potential opportunities for expansion in new markets. In conclusion, utilising data insights from demand data for shows such as "Black Mafia Family (BMF)" in the entertainment industry can give a vital competitive edge to help content executives make informed decisions across all areas of the industry.
Black Mafia Family (BMF)'s travelability to Italy in the last 30 days is 18%, which means that the audience demand for Black Mafia Family (BMF) is 18% of the demand in its country of origin, United States. Click through to another market to discover how well Black Mafia Family (BMF) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for STARZ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Black Mafia Family (BMF), for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using analytics from Parrot Analytics for Black Mafia Family (BMF) in Italy. We provide our partners with comprehensive television series know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.