As an OTT platform executive, understanding demand data can help you make more informed content acquisition, distribution, and programming decisions. Demand data can help you assess a TV series' ability to drive subscriptions and mitigate churn, which is crucial to the success of an OTT platform.
In particular, concerning content valuation, demand enables global IP valuation and scalable concept testing. When it comes to global IP valuation, understanding how much a show is worth, its value to another streaming platform, or whether it has spin-off potential is essential in making content acquisition and distribution decisions.
In this article context, we see "Citadel" has achieved outstanding audience demand globally, with an overall Parrot Pulse score of outstanding. The show has good performance in critical dimensions such as longevity, momentum, franchisability, and reach. Its travelability is also outstanding, demonstrating its international demand.
Examining the show's performance in Italy specifically, we find that the show's demand has increased recently, with 3.5 times the audience demand of the average show in Italy over the last 30 days. Demand for the show has been decreasing in Italy by 0.2% in December, and it has dropped in rank by 58 spots. However, "Citadel" still ranks at the 97.8th percentile in the drama genre, meaning it has higher demand than 97.8% of all drama titles in Italy.
Moreover, understanding the top 10 global markets where "Citadel" is most in-demand over the last 30 days can help you make informed acquisition and distribution decisions. In this case, we see "Citadel" outperforms the demand of the average TV show (1x) in each of these markets, with Russia being the show's number one market globally.
In conclusion, understanding demand data can help you make more informed decisions as an entertainment executive, whether concerning content valuation, content acquisition, distribution, or programming. For instance, understanding how popular a show is on a global scale, which markets represent its highest demand, how it performs concerning longevity, franchisability, and momentum can guide your acquisition, distribution, and programming strategies, and help drive the success of your OTT platform.
