As an entertainment executive, you can use demand data to understand how popular a show is and make more informed content, acquisition, distribution, or programming decisions. In this case, let's consider "Citadel," an action and drama series that aired in Italy in March 2024. We can use the demand data to extract insights that help us make informed decisions.
One way to use demand data is for content valuation. You can use demand data to determine how much a show is worth and how much value it can contribute to a platform. For example, you can apply Parrot Analytics' content valuation system based on demand data to evaluate the dollar value contributions of "Citadel" to any platform in Italy and other regions.
Another way is to understand how much demand data affects global valuations. For example, you can assess how much "Citadel" is worth to a streaming platform or network globally based on its high demand in markets like Bulgaria and China and good demand in other markets like the U.S., Israel, and India.
You can also use demand data to optimize marketing campaigns ahead of premiere. Based on the affinity analysis, you can learn who the best talent and brands are to partner with to expand your audience. For example, you can understand that fans of "Citadel" also like shows such as "Loki," "Ted Lasso," "Secret Invasion," and "Foundation" and you can use this information to partner with the actors or brands affiliated with those shows for promotional purposes.
Using demand data, you can also understand how well a show is being received over time and consider factors like momentum and longevity. "Citadel" has experienced low demand in the last 90 days compared to the last 30 days, indicating a shifting popularity level. Also, while the show's momentum and travelability are excellent, it has a fair reach, which means that it may not attract a larger viewership than what it currently has. Nonetheless, the strong franchisability suggests that the series has spin-off potential.
Demand data also provides insight into a show's geographical popularity. For instance, the show has outstanding demand in Bulgaria, China, Russia, the U.S., Israel, Sweden, Australia, India, and Ukraine. These insights can be used to make distribution decisions that can help maximize the content's engagement and reach in these regions.
Therefore, using demand data, you can make more informed decisions about content valuation, marketing strategy, momentum, and longevity, franchisability, geographical utilization, and reach optimization. By applying the insights of popular shows like "Citadel," entertainment executives can acquire a competitive advantage and grow their businesses sustainably.
