Entertainment executives are constantly looking for unique and engaging content that can generate higher demand, and therefore, higher revenue. Demands trends provide critical insights into audience tastes, interests, and preferences, which can guide executives' decision making. Parrot Analytics offers a demand data-based content valuation system that addresses an array of questions stemming from strategic decision-making processes.
In relation to "Dickinson" and its performance in Italy for January 2024, we can make some observations that could guide key industry players' decisions.
One of the critical elements that executives are often looking for is content valuation, which can help them make cost-effective decisions, backing up their deals or agreements with quantifiable data. Through Parrot Analytics' content valuation system, entertainment executives can use demand data to determine how a title can drive engagement across a platform, calculate return on investment, and assess how a series can drive subscriptions and mitigate audience churn. By assessing the audience demand for shows and the peak rank of shows in different markets, executives can determine the content value broadly.
In the case of "Dickinson", although its demand peaked in the last 90 days and was slightly lower in the last 30 days, the show still had an 18.7% increased demand in Italy in January 2024. Further, the show moved up in its rank by 231 spots during the month, indicating a growing interest in the show.
Understanding "Dickinson's" genre-specific demand data is another factor that executives can use to make more informed decisions. During January, "Dickinson" ranks at the 98.5th percentile in the romance genre in Italy. This means that the show has higher demand than 98.5% of all romance titles in Italy, indicating an audience that is highly engaged with the genre.
Furthermore, executives can use-demand data to build insights into the show's performance in different regions worldwide. The audience demand for "Dickinson" in Italy was 31% of the demand in the US, its country of origin. Additionally, comparing the demand trends of the last 30 days to the last year, we can see that the show has increased popularity. All of these insights can be used to inform acquisition decisions, distribution, and programming decisions.
Finally, executives can also use demand data to understand how to market shows effectively. By understanding shows' momentum, they can assess how well the marketing campaigns are doing in promoting a show and whether it's resonating with audiences. "Dickinson" has outstanding momentum, and this is essential to identify when and how the marketing budgets will be best spent. In conclusion, by leveraging demand data, entertainment executives can gain insight that will help inform their content valuation, acquisition, distribution, and programming decisions and ensure that they maximize their investment.
