If you are an entertainment executive, you can leverage demand data to make more informed content, acquisition, distribution, and programming decisions for TV shows like "Euphoria". Firstly, demand data can be used to help content executives make informed decisions about content valuation. Demand data can help estimate the ROI a specific title will bring for any given platform. In the case of "Euphoria," its demand spiked in late January 2024 for Italy, indicating that the show's value may have increased for streaming platforms targeting Italian audiences. Secondly, demand data informs decisions concerning supply and demand. In the instance of "Euphoria", executives may use this information to determine which type(s) of content exhibit opportunity to acquire or produce. The data reveals that the show ranks at the 99.4th percentile in the drama genre in Italy, indicating that executives can seek similar drama content to produce.
Additionally, demand data can reveal optimal release strategies and pricing for TV shows. Executives can determine which regions to target given the international demand data of a show like "Euphoria" and the show's travelability. This information can help determine the most optimal pricing strategy to maximize future content investments.
Furthermore, executives can use demand data to quantify a show's ability to drive engagement across the rest of the catalog and assess a TV series' potential to drive subscriptions and mitigate churn. Executives can examine how much of "Euphoria's" value is being driven by the demand for one of its stars, and its affinity analysis can indicate the best talent or brand to partner with to expand its audience.
Finally, executives can use demand data to inform decision-making across various categories such as content acquisition, programming, and subscriber retention. Subscriber acquisition decisions, such as the titles to buy to grow the audience base, and retention decisions, such as which titles to buy so as not to lose the current audience, can be informed by the demand data of a show. The demand data of "Euphoria" indicates that the show has higher demand than 99.4% of all drama titles in Italy, indicating executives can confidently offer the show as part of their programming content.
In summary, demand data plays a vital role in informing decisions regarding content valuation, supply and demand decisions, optimal pricing, and content acquisition, programming, and subscriber retention. The case of "Euphoria" shows how demand data can help entertainment executives make more informed decisions in the various categories mentioned above.
