The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly faced with difficult decisions regarding content valuation, acquisition, distribution, and programming. A valuable tool to aid you in making informed decisions is demand data, like the data we have for "Euphoria" in Italy for the month of March 2024.
Demand is a powerful metric to determine content valuation. For example, Parrot Analytics' content valuation system uses demand data to estimate a specific title's ROI for any given platform. Looking at "Euphoria's" demand data in Italy, we can see that it has been performing extremely well, with 10.1 times the audience demand of the average show in Italy over the last 30 days. This high demand can be used as a baseline to value the show's worth to a platform, helping to inform acquisition or licensing decisions.
Furthermore, understanding the nuances of demand data can help to inform effective programming decisions. As seen with "Euphoria," its ranking in the top 54 shows in Italy and a 99.5th percentile ranking in the drama genre indicate that the show is resonating with its target audience. The show moved up in its rank by 14 spots during March in Italy and its demand has been increasing recently, indicating that it may perform well in Italy's market. By using demand data, programming executives can make informed decisions on what content will perform well in any specific region or market.
Demand data can also be used to inform acquisition and distribution decisions. By examining the top 10 global markets where "Euphoria" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. Understanding this demand data can help to inform decisions on where and how to distribute the show, as well as providing insight into other markets where the show may also perform well.
As seen with "Euphoria," demand data is also a powerful tool to inform decisions on marketing and promotion strategies. By examining the show's momentum and longevity, we can see how well the show is holding up over time and how effective its marketing has been. For example, demand for "Euphoria" has spiked in late March 2024 in Italy, indicating that targeted marketing campaigns leading up to this time may have been effective.
Finally, by using demand data, TV series financing companies can better understand which titles exhibit the most opportunity for investment. In the case of "Euphoria," we can see that its franchisability and high reach metrics indicate strong potential for spin-off potential and attracting a wide audience. By understanding these metrics, financing companies can make more informed decisions on which titles to invest in.
Overall, demand data is a valuable tool for entertainment executives working at any stage of the content lifecycle. It can help to inform content valuation, acquisition, distribution, and programming decisions, as well as providing insight into marketing and promotion strategies and investment opportunities. With access to this powerful data, executives can make more informed decisions, leading to more successful programming and greater business success.
Euphoria's travelability to Italy in the last 30 days is 35%, which means that the audience demand for Euphoria is 35% of the demand in its country of origin, United States. Click through to another market to discover how well Euphoria travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Euphoria is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Euphoria, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Life Story), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:01 p.m. PST using analytics from Parrot Analytics for Euphoria in Italy. We provide our partners with deep entertainment industry know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.