Entertainment executives have to deal with a plethora of challenges such as keeping their audience engaged, attracting new subscribers, improving retention, optimizing distribution and marketing strategies, and making informed content decisions. Our demand data for "Father Brown" in February 2024 in Italy showcases how audience demand data can help executives address some of these challenges.
Firstly, the show has 3.1 times the audience demand of the average TV show in Italy over the last 30 days and a demand increase of 6.3% compared to its 1-year rolling average. This indicates that the series is increasingly popular with viewers in Italy and performs better than other average shows. By assessing the history genre's rank, we can ascertain that Father Brown has higher demand than 98.0% of all history titles in Italy. Hence, content valuation can be applied to the individual series or an entire library, which means you can start determining the value of content on any streaming service.
Secondly, by examining the top 10 global markets where "Father Brown" is most in-demand over the last 30 days, we can understand more about viewer behavior and preferences and determine its international potential. For instance, in the United Kingdom, the show outperforms the average TV show's demand by 8.5 times. It also ranks well in Russia, Poland, the United States, Ukraine, Spain, Canada, Sweden, and Romania. This type of data can provide insights into where to focus content creation or acquisition efforts, potentially appealing to audience tastes in other markets.
Thirdly, our demand data for "Father Brown" identifies a set of similar shows that appeal to the same audience in Italy. Other shows that fans of "Father Brown" also like are "Death In Paradise", "Blue Bloods", "Shetland", "Murdoch Mysteries", "Silent Witness", "The Great British Bake Off", "Call The Midwife", "All Creatures Great And Small (2020)" and "Grantchester". These similar shows present acquisition opportunities for streaming platforms to offer complementary content that appeals to the same audience.
Finally, the Parrot Pulse analysis provides insights into six dimensions that assess the global performance of" Father Brown" across various platforms. By analyzing global audience demand, travelability, momentum, reach, longevity, and franchisability, executives can gain a deeper understanding of a series' performance to make informed distribution and programming decisions.
In conclusion, audience demand data such as that for "Father Brown" can empower entertainment executives to make more informed decisions about content valuation, acquisition, distribution, and programming. This type of data is invaluable in a highly competitive industry, where the ability to provide the content that audiences want can make a huge difference.
