The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the demand for a TV series is crucial in making informed decisions on content valuation and programming decisions. Let's take "Father Brown" as an example of how demand data can be used to make better decisions about content acquisition and distribution.
Our demand measurement for "Father Brown" in Italy during March 2024 reveals that the show is in good shape, with 2.1 times the audience demand of the average show in Italy over the last 30 days. It ranks at the 97.1th percentile in the history genre for the same period, indicating higher demand than 97.1% of all history titles in Italy. Additionally, it outperforms the average title in each of the top 10 markets where it is most in-demand globally, including the UK, Russia, the United States, and Canada.
Despite experiencing a 74.7% decrease in demand in Italy amidst March 2024, the show demonstrated a spike in demand in late March. The Parrot Pulse for "Father Brown" indicates that its global performance across six dimensions, such as travelability and momentum, is good, though franchisability could be improved.
Comparing its performance on a 1 year rolling basis vs the last 30 days reveals that the show has been growing in popularity. While its peak demand was 4.2 times the average over the course of the entire year, 30-day peak demand increased to 4.1 times the corresponding average.
Using demand data, executives can determine how much to spend on content and how to determine the value of a TV series, such as "Father Brown", to drive subscribers and mitigate churn. Our demand valuation system at Parrot Analytics calculates the dollar value contribution of any title, to any platform, in any region, providing executives with insight into how to maximize future content investments.
Demand data also powers scalability concept testing to find out which elements of existing content fans like the most and which genres are most popular in local markets. Additionally, demand data helps determine the best release strategy for content.
In summary, understanding the demand for TV series like "Father Brown" is critical for executives when making decisions about content acquisition, programming choices, distribution strategies, and content marketing. By taking a data-driven approach using demand data, executives can make informed decisions, optimize budgets to gain more ROI from content investments, and keep their subscribers engaged and happy, all while outsmarting their competition in the market.
Father Brown's travelability to Italy in the last 30 days is 31%, which means that the audience demand for Father Brown is 31% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Father Brown travels internationally.
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Acquire the best shows from partners such as BBC One to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Father Brown), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC One by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Father Brown is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Father Brown, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Period Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2 p.m. PST using global demand content analytics from Parrot Analytics for Father Brown in Italy. We provide our partners with valuable SVOD insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.