As an entertainment executive, the demand data for "Fleabag" in Italy during December 2023 can be used to make more informed content, acquisition, distribution, and programming decisions. Parrot Analytics' content valuation system is based on demand data and can assist executives in assessing the value of the show in the region, especially given that the show has a demand 3.9 times higher than the average show in Italy over the last 30 days. This high demand indicates that the show has high value in the region and can be used as a strategic asset for a streaming platform or linear network in Italy.
The demand data for "Fleabag" can also be used to assess the show's ability to drive subscriptions and mitigate churn since demand for the show has been increasing in Italy recently. Additionally, the demand data can inform the acquisition and production of similar content as "Fleabag" since the show's fans also like other titles such as "Succession," "Rick and Morty," and "The Handmaid's Tale." This insight can help executives recognize the opportunity to acquire or produce content and make informed decisions about supply and demand.
Furthermore, executives can use the demand data to determine the best release strategy for the show in the region, replicate the show's success in high-demand markets such as Russia, Brazil, the United Kingdom, the United States, France, China, Poland, Canada and Argentina. They can also optimize their marketing campaign ahead of the premiere of a show and ensure its release is happening when audience demand is high, as demand spiked for "Fleabag" in late December 2023.
This data also enables executives to explore new market opportunities and map local whitespaces by determining the most popular genres in Italy. Additionally, they can quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. This data is especially useful when comparing the performance of "Fleabag" on a 1 year rolling basis versus the last 30 days.
Finally, performance metrics such as momentum, longevity, reach, travelability, and franchisability can be examined to understand the show's global performance across six dimensions. For instance, its outstanding travelability may indicate that the show would perform well and generate high demand in other markets outside its region of origin. By leveraging Parrot Analytics' demand data, entertainment executives can make more informed decisions that can lead to better business outcomes, more significant audience attention, and profitable content investments.
