In the highly competitive entertainment industry, demand data can provide important insights to help executives make informed content, acquisition, distribution, and programming decisions. Such data can help in maximizing returns on investments, optimizing release strategies, and identifying new opportunity markets.
By using the example of "Fleabag", which has a demand 4.5 times higher than the average show in Italy over the last 30 days, we can observe how demand data can provide useful insights for executives. Firstly, demand can be leveraged to value content as it shows how much a title is worth to a platform in any region. In this case, demand data can help determine the value of "Fleabag" to its streaming platform in Italy and facilitate pricing decisions.
Demand data can also be used to identify under-monetized titles, as well as map local whitespaces. Executives can use this data to determine which titles to acquire or produce, what genres to focus on, and how to expand into new markets. In the case of "Fleabag", demand data can help identify such opportunity markets and enable executives to adjust their monetization strategy accordingly.
Additionally, executives can use demand data to optimize their marketing campaigns by knowing when demand for a show is likely to spike. They can use this information to create pre-release buzz and consequently, maximize its viewership potential. As observed with "Fleabag", demand spiked in Italy in late January. Such insights enable executives to align their promotional strategies with trends and attain higher engagement levels.
Demand data can also be used to identify co-viewing preferences and help identify the best talent, brand, or TV shows to partner with. This enables executives to expand their audience reach, attracting and retaining subscribers. As seen with "Fleabag", it has fans who also like "Succession", "Rick And Morty", "What We Do In The Shadows", and other shows. By using demand data, executives can discover new opportunities for complementary content, affiliations, and collaborations.
In conclusion, demand data is a powerful tool that can help entertainment executives make better-informed decisions in the ever-changing entertainment industry. By evaluating the demand for a show like "Fleabag" in the Italian market, we have seen how demand data can help executives maximize the value of their content, identify co-viewing preferences, and discover new opportunity markets. Using demand data to inform their decisions places them in a better position to stay ahead of the competition.
