Are you an entertainment executive looking to make more informed decisions about content acquisition and distribution? When it comes to understanding what content is performing the best, audience demand is a crucial metric to consider. This is where Parrot Analytics comes in.
Let's take a look at the case of "Grande Fratello" in Italy during February 2024. According to Parrot Analytics' demand data, this TV program achieved a demand level of 21.2 times the average show in Italy over the last 30 days. This is an outstanding demand level, with only 2.7% of all TV shows achieving this level of interest. "Grande Fratello" has also demonstrated a recent upward trend with demand increasing by 18.6% in Italy during the month of February.
When analyzing this show's demand across six dimensions, we found that its momentum was outstanding, with indications of it being a fast growing show. Longevity was good, indicating the show's ability to maintain audience interest over time. In terms of reach, "Grande Fratello" demonstrated a good ability to attract a wide audience. Although its travelability was only fair, global demand was still solid.
Taking a look at the show's performance over time, we found that it has been increasing in popularity over the last 30 days compared to its average demand over a year which helps with content valuation. We also found that Italy is "Grande Fratello"'s number one market globally, followed by the United States with outstanding audience demand. As an entertainment executive, understanding the show's global demand performance can assist in maximizing returns from any investment in acquisition and distribution.
Furthermore, looking at the genre, it was found that "Grande Fratello" ranks at the 99.9th percentile in the reality genre in Italy during February, surpassing 99.9% of all reality titles in terms of demand. For example, TV executives seeking reality programming may find this information useful to take into account when considering what new reality series they may be looking to acquire.
In summary, demand data can play a valuable role in helping entertainment executives make informed decisions around content acquisition and distribution. By relying on tools such as Parrot Analytics, decision makers can better understand the demand for particular shows globally and in specific markets. They can also learn information of the audience affinity for specific shows, as well as comparing shows against the market average to get an idea of potential success.
