As an entertainment executive, understanding demand data can inform your content-based decisions. In this case, using "Hawkeye" as an example, we can see how demand data can help with acquisition, distribution, and programming decisions.
Firstly, content valuation is a crucial aspect for any entertainment executive, and demand data plays a crucial role in it. In the case of "Hawkeye," an entertainment executive can use demand data to determine its value in any market it's being considered for. For example, by using Parrot Analytics' content valuation system, an entertainment executive can understand how much a specific title, like "Hawkeye," will contribute to a platform's overall revenue. Additionally, demand data can help assess the ability of the show to drive subscriptions and mitigate churn if it's exclusive to a single platform.
Looking at distribution decisions based on "Hawkeye," we see that it has outstanding demand in Italy, with 8.3 times the audience demand of the average TV show over the last 30 days. However, it is worth noting that demand decreased by 9.5% during February. This information can help guide acquisition decisions for linear networks or pay TV networks in Italy. Additionally, looking at the top 10 global markets where "Hawkeye" is most in-demand, an entertainment executive can see that it outperforms the demand of the average TV show in each of these markets, with the United States and China being at the top of the list. Therefore, based on this data, an entertainment executive can make informed decisions about which regions to target for distribution.
Programming decisions for "Hawkeye" can be informed by the show's performance on a rolling year basis vs. the last 30 days. Since "Hawkeye" has seen an increased popularity over the last 30 days, an entertainment executive can assess if the show warrants renewal for a second season, or if a spin-off series might be more lucrative. Additionally, since the show's momentum is outstanding and has good franchisability, the executive can look for ways to capitalize on this success.
In conclusion, understanding demand data can be crucial for entertainment executives across a range of sectors. Whether it's informing content valuation, acquisition decisions, distribution decisions, or programming decisions, demand data can help with strategic decision-making processes. For example, by using data from a popular show like "Hawkeye," executives can use this information to make informed decisions on future content production and investment.
