As an entertainment executive, keeping track of audience demand is critical to making informed decisions when it comes to content valuation, distribution, programming, and acquisition. Based on the analysis of "Hawkeye" in Italy for the month of March 2024, let us explore how demand data can help you make informed content decisions.
To begin with, demand data can inform content valuation by revealing a title's dollar value contribution to a platform in any region. During the analyzed time period, "Hawkeye" was in outstanding demand in Italy, with 8.6 times the audience demand of the average show over the last 30 days. Demand was also increasing, further indicating its value. You can use such insights to evaluate the content's worth and use it to justify its pricing or investment.
Demand data also helps you make acquisition decisions by enabling you to assess the value of different content. By comparing the audience demand data from different shows, you can determine which shows are more profitable and will make an impact on your platform. For example, insights on how "Hawkeye" compares with other popular shows in Italy like "Loki," "The Boys," "WandaVision," and "The Mandalorian" can guide your acquisition strategy.
In terms of distribution decisions, demand data helps you make informed decisions about which platforms to target for distribution of your content. By looking at the top 10 global markets where "Hawkeye" was most in-demand, you can identify where you should focus your distribution efforts. The show had outstanding audience demand in Italy, the Philippines, and Poland, indicating that these markets would be profitable for distribution, while markets with good demand like Russia and Israel offer some opportunities.
Programming decisions can also benefit from analyzing the demand data of different titles. By examining the top shows in-demand in different markets, you can identify the genres that resonate most with existing and potential subscribers, which can help you optimize your programming strategy. Furthermore, you can use insights like the top shows that fans of "Hawkeye" also like, such as "Loki" and "The Boys," to guide your programming decisions based on the taste clusters of your current audience.
Overall, demand data can be a game-changer for entertainment executives across the board, providing quantitative insights that help you assess content worth, guide acquisition strategy, optimize programming decisions, and distribute content profitably. By being equipped with such insights, executives can make better-informed decisions that lead to more significant profits and improved content offerings.
