As an entertainment executive, leveraging demand data can provide you with valuable insights into how your content is performing, which can be used to make more informed and strategic decisions. Let's take a look at the Italian reality show "Il Boss Delle Cerimonie" as an example and see how demand data can help you make content acquisition, programming, and distribution decisions.
Content Valuation: Using demand data can unveil the economic valuation of any title in the context of any platform or region. Firstly, demand data can provide insight into how much a show is worth in terms of monetary value contribution to a streaming service or broadcaster. Demand data can also reveal the baseline value of a title, how it drives engagement across catalogs and how it performs compared to other titles on the market.
Programming Decisions: Examining the performance of "Il Boss Delle Cerimonie" over the last 30 days can tell you a lot about its current popularity. With 2.2 times the audience demand of the average show in Italy, it is clear that the show is doing well. However, in comparison with its last 90 days' performance, demand has decreased. Additionally, the show's rank in Italy rose by 127 spots during the month of December, and it currently ranks at the 98.7th percentile in the reality genre. Knowing the show's current rank and genre popularity can help you make programming decisions that fit with what your audience enjoys.
Acquisition Decisions: Demand data can help you evaluate the potential value of acquiring new content or licensing existing titles. Using "Il Boss Delle Cerimonie" as an example, assessing audience demand for the show in different global markets can estimate how much it is worth to different platforms. This can also provide insights into which titles might be most valuable for your specific target audience and what new territories to target.
Distribution Decisions: Demand data can be particularly useful in informing distribution decisions. By analyzing the top 10 global markets where "Il Boss Delle Cerimonie" is most in-demand, we can quickly see how much the series is resonating across the globe. For instance, demand is highest in Italy, but the show is also performing well in markets like Albania, the United States, Romania, France, Switzerland, Belgium, and Malta. This knowledge can help you inform how you program content delivery across different geographies and explore potential territorial licensing opportunities.
In conclusion, as an entertainment executive leveraging demand data can help you make more informed content acquisition, programming, and distribution decisions as well as answer many strategic questions about your content. By examining different elements of demand data for a given show, such as audience demand, ranking, genre, global performance, and trend, you can unlock powerful insights that can drive smarter business decisions.
