As an entertainment executive, you can make informed content, acquisition, distribution, and programming decisions based on demand data. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title, to any platform, in any region. By analyzing the example of "Jurassic World: Camp Cretaceous" for the month of December 2023 in Italy, let's look at how demand data can help executives make strategic decisions.
One of the significant questions that content valuation uses demand data to answer revolves around estimating the value of exclusivity, assessing a TV series' ability to drive subscriptions, and mitigating churn. The high demand for "Jurassic World: Camp Cretaceous," 5.4 times the audience demand of the average show in Italy over the last 30 days, indicates that the show is an acquisition-driving or churn-reducing title. By using demand data, you can calculate the return on investment (ROI) and estimate the amount of money to spend on content. With a rising demand of 4.8 times the average over the last 90 days, the executives can extrapolate the future demand based on the current upward trend.
Demand data is also significant in understanding what type of content exhibits opportunity to acquire or produce and in identifying franchises that can be monetized spin-offs. By analyzing the top 10 global markets where "Jurassic World: Camp Cretaceous" is most in-demand over the last 30 days, executives can understand the audience's preference and tastes to provide the content that would attract a larger share of the market. Executives can leverage the metadata and performance metrics to optimize their release strategy and pricing since the show has medium demand in markets like Australia, the UK, and Canada.
Demand data can also help in making decisions for collaborations and partnerships with talent agencies, studios, and content distributors. For instance, examining the shows that fans of "Jurassic World: Camp Cretaceous" also like provides executives with options to partner with other creators and expand their audience. Additionally, understanding the detailed demand and travelability metrics can enable executives to choose the best platforms to target for their content distribution and help determine which content is more valuable and should require more marketing spend.
Overall, demand data allows entertainment executives to make informed decisions about the programs to invest in, the exclusive content to air, and the best release strategies to increase engagement and retain customers. By using the Parrot Pulse metrics, executives also get access to independent measures of global performance, longevity, momentum, franchisability, and reach, allowing them to evaluate their content strategy effectively. In conclusion, for entertainment executives to succeed in a highly competitive market, they need to leverage demand data and content valuation to understand their target audience's preferences and meet their demands.
