Demand data plays a crucial role in informing strategic decisions for entertainment executives. The popularity of a show, as well as various aspects of its demand, can guide decisions about content valuation, acquisition, distribution, and programming. We can draw some insights from the analysis of "Jurassic World: Camp Cretaceous" in Italy during January 2024 to explore how demand data can support informed decision-making for executives.
Content valuation:
Parrot Analytics' content valuation system is based on demand data, and it can help to estimate a series' value, as well as the contribution of a specific show to a platform or region. For example, the analysis shows that "Jurassic World: Camp Cretaceous" has high demand, with 5.1 times the audience demand of the average show in Italy in the past 30 days. The show is also ranked in the 97.8th percentile in the animation genre during that period. Additionally, the analysis shows that the demand for the show in Italy has decreased by 13.7% during that time. These insights can be used in content valuation methods and to help assess the value of a title and inform decisions about acquisition and distribution.
Acquisition and programming decisions:
To make informed acquisition and programming decisions, executives need to know the level of audience demand for a show in different markets. The spike in demand for "Jurassic World: Camp Cretaceous" in mid-January 2024 in Italy indicates that there may be a marketing or seasonality effect that boosts audience demand. The show's demand performance is also compared to the average TV show in Italy for the last 30 days, where it outperforms with good audience demand. Travelability also shows the show's international demand relative to its home market, which is an essential factor for programming decisions. The analysis shows that "Jurassic World: Camp Cretaceous" has maintained good longevity, and its momentum and franchisability are also good. Besides, it provides the top 10 global markets where the show is most in-demand, with Russia as the number one market. This information can guide acquisition and programming decisions in these markets.
Distribution decisions:
For distribution decisions, executives can consider the show's reach and longevity. Although the demand for "Jurassic World: Camp Cretaceous" has decreased in Italy in the past 30 days, it is still good, and its global performance across the six dimensions is healthy, with good reach and longevity. Additionally, understanding the show's travelability can help guide distribution decisions in international markets.
In conclusion, the analysis of "Jurassic World: Camp Cretaceous" in Italy during January 2024 demonstrates how demand data can help support strategic decision-making for entertainment executives. From content valuation to acquisition, programming, and distribution decisions, understanding a show's popularity and audience demand performance can help executives make more informed decisions. Parrot Analytics provides these insights for executives in the form of the Parrot Pulse, which allows for an independent measure of a show's global performance across several dimensions.
