Demand data is a powerful tool that entertainment executives can leverage to make informed content, acquisition, distribution, and programming decisions. Here's how Parrot Analytics' demand data surrounding "Lost" in Italy during December 2023 can be used to make these decisions:
Content Valuation:
- Using demand data, the economical valuation system can determine the dollar value contribution of "Lost" to any platform in any region.
- Content valuation can help answer questions like "How much is my series worth?", which can help OTT and SVOD platforms with their content allocation.
Acquisition:
- Because "Lost" has significantly high demand, it can be a strategically significant asset for a streaming platform.
- Demand can highlight the potential worth of a title or library to a platform over time which can be useful for TV series financing companies, and content distributors.
Programming:
- By examining "Lost"'s strong audience demand, scrutinizing its rank movement, and understanding its position in comparison to other shows, TV executives can optimize their programming decisions based on audience preferences and genre popularity.
- Since 76.5% has increased the demand for "Lost" during December, TV executives should evaluate if there has been any significant development in the show that has triggered this rise in demand.
Distribution:
- "Lost's" travelability has been rated "outstanding" by the Parrot Pulse, indicating that the show has exceptional international demand, which is especially important for TV production companies, studios or entertainment talent agencies seeking to expand into the global market.
- TV executives can also examine the show's top 10 global markets to better understand the global demand for the show and make more informed distribution decisions.
Overall, Parrot Analytics' demand data surrounding "Lost" in Italy during December 2023 can provide TV executives with valuable insights for strategic decision-making processes. With this data, they can determine how much a series is worth, how well it's performing, optimize release strategy and pricing and acquire or produce new content based on audience demand, among others.
