As an entertainment executive, demand data generated by Parrot Analytics can provide valuable insights to support content, acquisition, distribution, or programming decisions. Taking the television series "Lost" in Italy during January 2024 as an example, let's explore how demand data can be used to make informed content decisions.
Content Valuation:
Using demand data, we can assess the value of "Lost" as a strategic asset for a streaming platform or TV network. Parrot Analytics' content valuation system leverages global content demand and supply to estimate the dollar value contribution of any title to any platform in any region. Based on the outstanding demand of "Lost" in Italy, the show is highly valuable to any streaming service or TV network seeking to attract and retain audiences in the mystery genre.
Audience Demand:
Beyond content valuation, demand informs scalable concept testing, which can optimize an upcoming show for success. Let's look at "Lost" in Italy. With 11.5 times the audience demand of the average show during the last 30 days, the show exhibits significant opportunity to acquire or produce further seasons. Additionally, Parrot Analytics demand data informs subscriber acquisition decisions by generating insights on which titles should be acquired to grow audiences and mitigate churn.
Competitive Benchmarking:
Demand data also enables competitive benchmarking to identify market trends. For instance, audience demand for "Lost" reveals which shows their fans are interested in, like "The Mandolorian," "Loki," and "The Expanse." By analyzing which shows are gaining popularity, executives can make informed decisions on what content works best to capture and retain a fan base.
Programming Strategy:
Demand data also informs a sound programming strategy, such as how to best release and price the content. As an example, looking at the demand for "Lost" in late January 2024, we find that it spiked, which means an optimal release strategy will be to launch or re-air episodes to capitalize on this demand.
Global Expansion:
Furthermore, demand data reveals insights on travelability, which could support global expansion and determine how much global appeal "Lost" has in comparison to other titles in the genre. By analyzing data on the show's performance in Italy versus the United States, we discovered that travelability is outstanding. This indicates that "Lost" could be used as a means to woo subscribers to a platform based on its significant international appeal.
Franchise Development:
Finally, demand data helps in making informed decisions on whether to maximize future content investments through franchising. For instance, Parrot Analytics' data suggests "Lost"'s spin-off potential is outstanding, which could be leveraged to develop the brand and maximize returns on investment.
In conclusion, entertainment executives must leverage demand data generated by Parrot Analytics to make informed decisions on content, acquisition, distribution, or programming. By examining the performance of "Lost" during January 2024 in Italy, we evaluated how demand data could be used to assess content valuation, support global expansion, benchmark competition, inform programming strategies and drive franchise development.
