Are you an entertainment executive looking to make more informed content or acquisition decisions? Are you looking for data-driven insights to help you make better choices? Then look no further than demand data. By using demand data, you can gain unique insights into the audience's preferences, interests, and behavior allowing you to make informed decisions when producing, acquiring, distributing and programming content.
For instance, let’s take "Miraculous: Tales Of Ladybug And Cat Noir" in Italy for the month of December 2023, this data is an indicator of how demand data helps with content valuation process. With its 5.1 times higher demand than the average show in Italy over the past 30 days, its demand is good value. The measures of audience demand allow one to assess its and market value. The team can use the valuation approach and insights gathered from Italy to inform how it assesses this show in other territories.
Furthermore, by examining the top 10 global markets where "Miraculous: Tales Of Ladybug And Cat Noir" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets, which tells us it is a strong asset globally, not just in Italy.
Demand data can help TV executives answer questions such as, “what type(s) of content exhibit the opportunity to acquire or produce?” For example, other shows that fans of "Miraculous: Tales Of Ladybug And Cat Noir" also like are "PAW Patrol", "Tangled: The Series", "The Amazing World Of Gumball", "Hey Duggee", and "The Owl House". This tells us that market trends point to a demand for animated comedy-adventure, which could present an opportunity to acquire similar content or produce a show targeted at this audience.
Moreover, by examining demand for Marinette's Teenage superhero show in Italy, the team can optimize the show's release strategy and pricing for the future. Studying demand data helps one identify key trends that will increase the chances of high viewership. In the case of Ladybug, demand spiked late in December 2023 in Italy, indicating a shift in interest over the year.
Demand data-driven insights provide a bird’s-eye view of the global performance of TV content, which makes it possible to strengthen content valuations. Using data that emphasizes the performance of "Miraculous: Tales Of Ladybug And Cat Noir" on a 1 year rolling basis versus the last 30 days shows interesting results, among them uphill momentum in markets like Russia and Mexico, even though its demand has decreased popularity in Italy.
Therefore, whether you're trying to plan your next acquisition, find the best markets to broadcast your unpopular series or are looking for new content ideas, demand data can help entertainment executives make informed content, acquisition, distribution, and programming decisions.
