The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is essential to make informed content or acquisition decisions that will meet the growing demand for fresh and exciting shows. This is where demand data comes in to provide valuable insights that will guide decision-making. By analyzing the performance of "Miraculous: Tales Of Ladybug And Cat Noir" in Italy for March 2024, we can see how the demand data can be used to make more informed decisions.
One of the questions that demand data can help answer is how much a series is worth. Using Parrot Analytics content valuation system, it is possible to determine the dollar value contribution of a particular title to any platform in any region. By examining the demand for "Miraculous: Tales Of Ladybug And Cat Noir," we see that it has 6.0 times the audience demand of the average show in Italy over the last 30 days. This places its demand level in the 8.6% percentile of all TV shows, indicating that the show's value is quite significant.
Another question that demand data can answer is whether a particular show has global appeal. In the case of "Miraculous: Tales Of Ladybug And Cat Noir," the show has exceptional demand across multiple markets worldwide, as shown in the Parrot Pulse data. This means that the show's IP has global value and can be monetized through spin-offs or franchises to increase revenue.
Demand data can also help executives optimize marketing campaigns ahead of premiere. By analyzing the top ten global markets where "Miraculous: Tales Of Ladybug And Cat Noir" is most in-demand over the last 30 days, we find that it outperforms the demand of the average TV show in each of these markets. Such information can help tailor marketing efforts towards the show's audience in these markets.
Moreover, demand data can help executives identify the most popular genres in a particular market. By examining the demand for the "Miraculous: Tales Of Ladybug And Cat Noir" in Italy, we see that the show ranks at the 98.5% percentile in the animation genre, indicating that it resonates well with the audience in this genre in Italy. This information can guide acquisition or production decisions for animation content.
Lastly, demand data can help identify audience tastes and preferences. In the case of "Miraculous: Tales Of Ladybug And Cat Noir," it is popular among viewers who like shows like "Spongebob Squarepants," "Sesame Street," "My Little Pony: Friendship Is Magic," "Steven Universe," among others. This information can guide recommendations or suggest partnerships with other brands, leading to audience expansion.
In conclusion, demand data can provide valuable insights that will enable executives to make more informed content or acquisition decisions. By analyzing the performance of "Miraculous: Tales Of Ladybug And Cat Noir" in Italy for March 2024, we can see how crucial demand data is in making decisions that will meet the growing demand for fresh and exciting shows.
Miraculous: Tales Of Ladybug And Cat Noir's travelability to Italy in the last 30 days is 36%, which means that the audience demand for Miraculous: Tales Of Ladybug And Cat Noir is 36% of the demand in its country of origin, France. Click through to another market to discover how well Miraculous: Tales Of Ladybug And Cat Noir travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TF1‘s Miraculous: Tales Of Ladybug And Cat Noir is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TF1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Miraculous: Tales Of Ladybug And Cat Noir, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using global television demand analytics from Parrot Analytics for Miraculous: Tales Of Ladybug And Cat Noir in Italy. We provide our partners with essential TV know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.