The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make better programming decisions, and understanding audience demand is essential in that process. Demand data provides insights into how well a show is resonating with audiences and allows you to make more informed content, acquisition, and distribution decisions. Spongebob Squarepants provides a great example of how demand data can be leveraged to inform strategic decisions effectively.
Firstly, understanding audience demand helps with content valuation. For instance, analyzing demand for Spongebob Squarepants in Italy over the last 30 days reveals that it has outstanding audience demand. Comparing this demand to the average show, we see that it has 10.9 times the audience demand, indicating that the show is worth investing in. Parrot Analytics' content valuation system uses demand data to estimate the dollar value contribution of any title to any platform in any region. By considering content valuation, you can make data-informed decisions about content acquisition, pricing, production, and programming.
Demand data can also help to understand audience tastes and preferences. Knowing what other shows appeal to audiences who love Spongebob Squarepants can be useful in program planning and acquisition decisions. For example, other shows like "The Loud House," "Pokémon," and "Sesame Street" share commonalities with this show and provide ideas for potential acquisition or production. Thus, demand data can help with decision-making around selecting IP, developing franchises, and creating spin-offs.
Demand data can also inform global expansion plans. For instance, travelability is a dimension in Parrot Pulse, which measures a show's international demand relative to its home market. Spongebob Squarepants performs exceptionally well in this dimension, suggesting that there is a potential audience beyond Italy and in other countries.
Lastly, understanding audience demand and how it changes over time can help keep subscribers engaged and reduce churn. For example, Spongebob Squarepants has seen an 84.7% decrease in audience demand during March in Italy. If you are a platform executive, this information could be used to refresh its marketing campaigns, promote it through playlists, or cross-promote it for a few months with other popular titles to retain its subscribers.
In conclusion, demand data is an essential tool for entertainment executives who want to make data-informed decisions about content acquisition, pricing, production, and programming. In the case of Spongebob Squarepants, our analysis shows how this show has exceeded the expectations for audience demand in Italy and is outperforming the average TV show in other top global markets. By understanding audience tastes and preferences, evaluating content valuation, and tracking changes in audience demand, entertainment industry leaders can make strategic programming and distribution decisions.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Spongebob Squarepants is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Spongebob Squarepants, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:01 p.m. PST using global tv demand data from Parrot Analytics for Spongebob Squarepants in Italy. We provide our partners with essential SVOD expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.