As a TV executive, you can use demand data to make informed decisions about content, acquisition, distribution, and programming. Parrot Analytics’ content valuation system, based on global demand data, can help assess the dollar value contribution of a title to any platform in any region. By analyzing the demand data for the animated TV series “Oddbods” in Italy during December 2023, we can see how demand insights can be leveraged for better decision-making.
Firstly, we see that Oddbods’ demand in Italy is 6.3 times higher than the average show in the country, which is excellent considering only 8.6% of all TV shows achieve such high demand. The demand has also been increasing in recent times, indicating growing popularity. Based on the demand percentiles, we can also see that “Oddbods” ranks at 99.2th percentile in the family genre, making it one of the most popular family titles in Italy.
Another valuable piece of information is provided by the Parrot Pulse measure of "Oddbods". Its excellent travelability suggests that it has high international appeal and is a good candidate for global SVOD expansion. Additionally, the outstanding franchisability of "Oddbods" suggests that it could be further monetized with spin-offs or franchises.
By examining the top 10 global markets where "Oddbods" is most in-demand, we see that Malaysia and the United States are the top markets, followed by the Philippines, Indonesia, North Macedonia, the United Kingdom, Brazil, Singapore, and Estonia. This provides insight into which countries could be targeted for distribution and promotional activities.
Furthermore, the increased demand spike towards the end of December 2023 implies that the show’s release strategy and scheduling could be optimized for better audience engagement. The strong longevity of "Oddbods", meaning that it has consistently maintained high audience demand over time, suggests that it could be a reliable and low-risk investment for any platform.
Overall, using demand data, TV executives can make better-informed decisions about the production, acquisition, distribution, and programming of TV shows such as "Oddbods". By assessing the demand data, you can estimate a show’s global appeal, maximize content investments, compare the show’s performance against similar titles, and optimize pre- and post-release marketing campaigns to achieve maximum engagement and revenue.
