The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make informed content, acquisition, distribution, and programming decisions. For instance, if you are considering adding the series "Oddbods" to your platform, demand data can provide valuable insights to inform your decision-making process.
Demand data reveals that "Oddbods" has 7.0 times the audience demand of the average TV show in Italy over the past 30 days, indicating that there is good demand for it. Since only 8.6% of all TV shows have this level of demand, it implies that "Oddbods" has a competitive edge over other TV shows. Additionally, the demand for "Oddbods" has been increasing recently, with a 48.8% increase in demand in Italy over the last 30 days. Therefore, it is a great time to add "Oddbods" to your platform to leverage the growing demand.
You can also use demand data to evaluate the performance of "Oddbods" in different markets. For instance, examining the top 10 global markets shows that "Oddbods" has outstanding audience demand in five global markets, including the United States, the United Kingdom, Indonesia, Malaysia, and the Philippines. With this information, you can tailor your distribution strategy for "Oddbods" by prioritizing these markets to reach a larger audience.
Content valuation based on demand data is another valuable insight that can help you know how much to spend on content. Parrot Analytics' content valuation system is powered by global content demand and supply, which can reveal the dollar value contribution of any title in any region. Knowing the value of "Oddbods" in Italy will help you budget appropriately for its acquisition.
Additionally, you can use demand data to inform decisions around programming and marketing strategies. For instance, since "Oddbods" ranks at the 99.3rd percentile in the family genre in Italy, it suggests that this genre is resonating well with the Italian audience. Therefore, you can consider adding more family genre content to your platform to meet the audience's preferences. The success of "Oddbods" internationally also demonstrates its travelability, indicating that it can appeal to a global audience. Therefore, you can leverage its popularity to expand your platform in other regions.
In conclusion, demand data can provide key insights into the performance of a TV show like "Oddbods," making it easier for an executive to make more informed content, acquisition, distribution, and programming decisions. By using demand data to inform your decision-making process, you can ensure that you are making the right decisions that will allow you to cater to the audience's preferences effectively.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Oddbods is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Oddbods, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2 p.m. PST using demand datasets from Parrot Analytics for Oddbods in Italy. We provide our partners with deep TV series expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.