As an entertainment executive, whether you are making content, acquiring it, or distributing it, you need to understand audience demand to make informed decisions. Looking at the example of "Outlander" in Italy for October 2023, we can see how demand data can provide insights into several aspects of decision-making.
Content valuation is one area where demand data is particularly helpful. Through analyzing a title's popularity, you can determine how much it's worth to a platform, what its baseline value is, and assess its ability to drive subscriptions and reduce churn. In the case of "Outlander," we can see that its audience demand in Italy is outstanding and it has exceptional travelability, indicating its value to Italian audiences and its potential to perform well globally. We also know that it has exceptional franchisability and reach, further adding to its value.
Demand data can also inform decisions around programming, acquisition, and distribution. In the example of "Outlander," we can see that it has increased in popularity in Italy by 28.6% in October 2023. This information can be used to decide whether to prioritize promoting and distributing the show in Italy, potentially acquiring more seasons of the show, or adjusting the programming schedule to make sure it's being watched during optimal times. By looking at the show's momentum and longevity, executives can determine whether it's worth investing in the show long-term or as a potential franchise spin-off.
Audience demand data is also useful for finding opportunities for new content creation or acquisition. Looking at the top 10 global markets where "Outlander" is most in-demand over the last 30 days, executives can see where the show is performing well and consider creating or acquiring content that is similar in genre or that targets similar demographics in those markets.
In summary, demand data can inform several aspects of strategic decision-making for entertainment executives. It can help with content valuation, programming, acquisition, distribution, new content creation, and identifying opportunities for franchising or spin-offs. By analyzing demand data, executives can make more informed decisions that are likely to resonate with audiences and create successful titles.
