As an entertainment executive, demand data can be used to help make more informed content decisions in the areas of content valuation, acquisition, distribution, and programming. To illustrate, let's use the TV series "Outlander," as analyzed by Parrot Analytics for the month of January 2024 in Italy.
Firstly, the demand data reveals that "Outlander" has an outstanding audience demand of 9.1 times the average show in Italy in the last 30 days. This makes it an attractive title for valuation, acquisition, and distribution decisions. Additionally, the fact that "Outlander" has exceptional demand in the romance genre (99.8th percentile in Italy) indicates that this genre could be a strategic area for SVOD platform programming.
Secondly, the data about the show's global demand provides insight into its international potential. In particular, the show's exceptional travelability score suggests that it has significant appeal outside of its country of origin, the United States. Therefore, "Outlander" may be a good candidate for international distribution or acquisition.
Thirdly, the data shows that "Outlander" ranks high in terms of longevity and momentum, indicating that the show has maintained its audience demand over time and has seen recent increases in popularity. This suggests that the show could be a valuable asset for an SVOD platform's content library.
Fourthly, the data also highlights the top 10 global markets where "Outlander" has the most demand. This information could be useful for programming and distribution decisions as these are markets where the show has already demonstrated high demand and may be well-received by audiences.
In conclusion, "Outlander" provides a good example of how entertainment executives can apply demand data to make more informed content decisions. Demand data can be used to inform content valuation, acquisition, distribution, and programming decisions, as well as provide insights into genre preferences, international appeal, longevity, momentum, and audience reach. By leveraging demand analytics, entertainment executives can make more informed decisions that are likely to result in successful content and programming strategies, ultimately leading to higher engagement and greater financial success.
