As an entertainment executive working at an OTT or SVOD platform, demand data can help you make informed content acquisition or distribution decisions. Taking a look at "The Beatles: Get Back," we see that it has 4.4 times the audience demand of the average TV show in Italy, indicating good performance. In addition, this show ranks at the 99.8th percentile in the documentary genre, which means it has higher demand than 99.8% of all documentary titles in Italy.
Demand data can also shed light on how a show is performing over time. For instance, "The Beatles: Get Back" has been increasing in popularity recently, with demand 4.2 times the average over the last 90 days compared to 4.4 times the average over the last 30 days. Examining the top 10 global markets where the show is most in-demand over the last 30 days provides insight into the show's international performance, with all markets exceeding the demand of the average TV show.
Additionally, analyzing what other shows "The Beatles: Get Back" fans are also watching, such as "Severance (2022)" and "Raised By Wolves (U.S. TV Series)," can inform content acquisition decisions, while the drop in rank by 209 spots during January in Italy, and the 72.4% decrease in demand during that time, may inform programming decisions.
Demand data can also inform content valuation for a TV series financing company or a studio, as it can give insight into the ROI a specific title will bring to any given platform, the dollar value contribution of any title to any platform in any region, and the baseline value of a title. Furthermore, demand data is crucial for entertainment talent agencies to identify what genres resonate most with clients' current audience or which genres they should focus on to attract new subscribers to their SVOD service.
Finally, for content distributors and linear networks, demand data can be used to assess a TV series' ability to drive subscriptions and mitigate churn. Based on this analysis, "The Beatles: Get Back" has good longevity, meaning it is maintaining good audience demand over time, and is also good for franchisability (spin-off potential) and reach (the number of people expressing demand for a show).
