As an entertainment executive, using demand data provided by Parrot Analytics can assist in making informed acquisition, distribution, and programming decisions. In the case of The Beatles: Get Back, there is an opportunity to leverage audience demand to make well-informed content decisions.
Content Valuation: Based on the demand data, The Beatles: Get Back has 3.9 times the audience demand of the average show in Italy, which indicates that the show is popular. Compared to its demand of 4.2 times the average over the last 90 days, demand for this show has been decreasing recently. This decline may impact content valuation, and analysis of the decline can reveal specific reasons why it is occurring.
Supply and Demand: The demand data for "The Beatles: Get Back" reveals that it is a popular show amongst audiences. If you are in an OTT or SVOD platform, leveraging Parrot Analytics data to evaluate supply and demand can help inform decisions about which content to acquire or produce. A show like "The Beatles: Get Back" is in demand and has great potential for revenue generation of markets.
Franchisability: The high demand for "The Beatles: Get Back" can also be an indication of its franchising potential. For a studio or production company looking to monetize the IP of a show, demand data can accurately tell how well a show has performed on a global scale and what geographic areas could be targeted for spin-off opportunities.
Longevity: Examining how well audience demand is maintained over time provides executives the insight to make data-driven decisions whether a show is worth investing in or not. The demand for "The Beatles: Get Back" has been consistently good, indicating strong longevity, a critical factor for marketers.
Travelability: If you are an international distributor or network serving a global audience, demand data helps you make informed decisions about what content to acquire or prioritize for local markets. According to the Parrot Analytics report, travelability for "The Beatles: Get Back" is just okay. Still, it is essential to note that demand in Italy accounted for 43% of its country of origin, which means that the show has the potential to travel well outside its home market.
Programming Strategy: Demand data can inform programming strategies for platforms. By using Parrot Analytics tools to map whitespaces in local markets, executives can identify and program shows that resonate with the audience. In the example of The Beatles: Get Back, executives could look at Top 10 global markets where the show is most in demand, which would reveal which programming strategies could benefit from featuring this show to entice audiences.
In conclusion, The Beatles: Get Back case demonstrates that demand data is an essential tool for executives to make data-driven decisions for acquisitions, distribution, programming, and content valuation, supply and demand, franchisability, longevity, travelability, and programming strategy. By leveraging Parrot Analytics' insights into audience demand for content, executives can optimize their decision-making processes to unlock the full potential of their titles.
