As an entertainment executive, demand data can be an essential tool in making more informed content decisions. "The Crown" is an excellent example of how demand data can inform programming decisions and content acquisitions. The show's current popularity in Italy, according to Parrot Analytics' data, is outstanding, with demand levels 16.7 times higher than the average show in the country.
Using demand data, entertainment executives can determine how much a particular piece of content is worth and make informed content acquisition decisions. Parrot Analytics' content valuation system is powered by global demand and supply, providing a dollar value contribution of any title to any platform in any region. With "The Crown" being worth more than 16 times the average show in Italy, this data could be used to develop a pricing strategy and make informed decisions on how best to allocate content budgets.
Additionally, demand data can help OTT and SVOD platforms to better understand their subscribers' preferences and tendencies. Analysis of the show reveals that the demand in Italy reduced by 3.3% in December, indicating a need to assess why demand decreased and what strategies can be implemented to retain audiences. Entertainment executives can also use demand data to identify local white spaces and determine how best to enter those markets.
Demand data is also useful for assessing a title's longevity, momentum, and reach, which can inform content marketing campaigns and identify the best platforms to target for distribution. For "The Crown," global audience demand across all platforms is exceptional, and the show has outstanding travelability, which is essential for identifying exploitation opportunities in new markets. The momentum and longevity for this show are exceptional, which can inform decisions around programming and content acquisition.
Finally, demand data can provide insights into how well a title may perform over time, as well as spin-off potential and areas for expansion. By examining the top 10 global markets where "The Crown" is most in-demand over the last 30 days, we can identify areas of potential growth and assess the spin-off potential of the show. Such analysis can help OTT and SVOD platforms to assess the degree of risk associated with acquiring content and making informed decisions on how best to allocate budgets.
In conclusion, demand data can be an invaluable tool for entertainment executives across various sectors - from financing companies to linear networks - to inform content decisions, content valuation, and content acquisitions. With "The Crown" being an exemplar of exceptional in-demand content, its popularity in Italy is a testament to how the global entertainment industry's demand for top-quality programming grows with networks' expanding library offerings.
