As a TV executive, you can use demand data to make more informed content, acquisition, distribution, and programming decisions. Using the analysis of "The Crown" for the month of February 2024 in Italy, let's explore how demand data can be used to make strategic decisions.
Content Valuation:
Using demand data, you can estimate the value of a series and its impact on subscriptions, engagement, and churn. Parrot Analytics' content valuation system can reveal the dollar value contribution of any title, to any platform, in any region. "The Crown" has 9.6 times the audience demand of the average show in Italy over the last 30 days, highlighting its popularity and value in the region. Understanding the show's value can help you make informed decisions on how much to spend on content and how to price it.
Acquisition Decisions:
Demand data can inform decisions regarding content acquisition. By analyzing the show's popularity in different markets, you can determine the best regions to acquire the content. The analysis of "The Crown" reveals that its global demand is outstanding, making it a valuable acquisition. Moreover, the show outperforms the average TV show demand (1x) in each of the top 10 markets in the last 30 days, making it a strong candidate for acquisition.
Programming Decisions:
Understanding audience demand and taste clusters can help you make better programming decisions. "The Crown" has higher than average audience demand over the past 30 days, and its genre percentile is 99.7%, indicating it is a popular choice for viewers interested in history series in Italy. You can use this information to schedule the show during peak viewing times to attract more viewers.
Distribution Decisions:
You can use demand data to optimize content distribution strategy. Demand for "The Crown" has increased in Italy by 8.3% in February, with a spike in demand at the end of the month. Evaluating the show's demand patterns over time and potential audience in different regions can help guide its distribution strategy.
Franchisability:
Demand data can help you determine a show's spin-off potential. For "The Crown," its franchisability (spin-off potential) is outstanding, indicating that there may be potential to further monetize the show through spin-offs.
In conclusion, understanding audience demand and leveraging demand data can help inform and improve decisions regarding content valuation, acquisition, programming, distribution, and franchise potential. The analysis of "The Crown" for the month of February 2024 in Italy provides one example of how you can apply demand data to make better decisions.
