Using "The Eric Andre Show" as an example, demand data can be used by TV executives in several ways:
1. Content Valuation: Parrot Analytics content valuation system crunches demand data to reveal the dollar value contribution of any title, to any platform, in any region. By leveraging this system, OTT platforms and other content buyers can determine the value of "The Eric Andre Show" in Italy and other parts of the world.
2. Acquisition Decisions: Demand data can help content distributors and TV production companies understand the opportunities available to them in the marketplace, allowing them to make informed decisions about acquiring or producing TV shows. For example, a platform considering the acquisition of "The Eric Andre Show" can use demand data to assess its popularity against other reality shows in the same genre.
3. Distribution Decisions: By analyzing how a show is performing in different markets, TV executives can make more informed decisions about distribution. In "The Eric Andre Show" example, we see that it outperforms the demand of the average TV show in the top 10 global markets including the United States, Canada, and Australia. This information can help content distributors and TV production companies identify opportunities for distribution and marketing.
4. Programming Decisions: By analyzing the audience's preferences, TV executives can make more informed programming decisions. For example, by examining the shows that fans of "The Eric Andre Show" also like, content creators can learn which genres and themes would work well with this audience. This information may help to create more engaging content that is more likely to elicit a favorable response from viewers.
5. Content Optimization: By analyzing demand data, TV executives can propose ideas that could help optimize upcoming shows or current shows' success. Examining demand for "The Eric Andre Show", the mid-December surge in demand can serve as a basis to plot a release schedule that utilizes more of the United States audience, who display the show's largest demand. It could offer a particular timeline for Italian shows that have similar statistics, leveraging the mid-December surge in Italian demand.
In conclusion, demand data offers entertainment executives significant opportunities to make more informed decisions and achieve greater success. By examining the performance of a show like "The Eric Andre Show", TV executives can understand how demand relates to content value, which informs acquisition decisions, distribution decisions, programming decisions, opportunities for optimization, and content valuation. By using Parrot Analytics, TV executives can make data-informed decisions that account for the limitations of past metrics that were not built on the intricacies of the entire digital media environment.
