As entertainment executives, you are tasked with making informed decisions about the content you acquire, distribute, or produce. And, demand data is a crucial element you can leverage to make informed decisions about the TV content that satisfies your audience's preferences and brings in revenue. To illustrate how entertainment executives can employ demand data to guide their decisions, let us examine the example of "The Eric Andre Show" in Italy.
Content Valuation and Travelability: Parrot Analytics' demand data provides insight into how much any given piece of content is worth on any platform in any region. Entertainment executives can leverage this content valuation system to determine how much they should spend on content acquisition. Suppose we consider "The Eric Andre Show" on an Italian SVOD service. The show's demand in Italy is good, at 2.4 times the average for all shows in the market. However, the show's value is 14% of its value in its home market, which may impact the returns received for licensing fees paid. Therefore, entertainment executives can use Parrot Analytics' content valuation to ensure they're optimizing their content investment.
Programming and Acquisition Decisions: Demand data assists executives in making programming and acquisition decisions that align with audience tastes. For example, "The Eric Andre Show" is part of the reality genre, in which its demand ranked in the 98.9th percentile for the month of February in Italy. With this insight, executives can understand the audience's preference for reality TV and ensure they provide similar content. Additionally, our system provides executives with analysis of which TV titles fans of "The Eric Andre Show" are also fans. From this, entertainment executives can discern similar content and thus make informed decisions about programming and content acquisition.
Audience Retention and Acquisition: Understanding the audience demand for a show enables executives to make decisions that retain existing customers and/or attract new ones. For instance, the demand for "The Eric Andre Show" in Italy increased by 45.1% in February 2024. This demand spike may prompt executives to acquire more shows in the genre or continue producing new episodes to retain audience interest. Furthermore, as the show is highly demanded globally, entertainment executives may decide to advance its travelability and release the show to other markets to attract more subscribers.
Optimized Release Strategies: Demand data helps executives make informed decisions about release strategies globally. For example, examining the top ten global markets where "The Eric Andre Show" is most in-demand allows an insightful comparison of its demand to other programs within each region. "The Eric Andre Show" has outstanding demand in Australia, Canada, and the United States, among other countries, which may prompt executives to design specialized release strategies in those regions.
In conclusion, analyzing "The Eric Andre Show" in Italy for the month of February 2024 illustrates how entertainment executives may use demand data to make informed strategic decisions. Demand data can assist executives in content valuation, making programming and acquisition decisions, audience retention and acquisition efforts, as well as optimizing release strategies. Overall, Parrot Analytics delivers comprehensive insights into audience behavior, preferences, and trends that empower entertainment executives to make informed decisions and drive revenue growth.
