As an entertainment executive, you can leverage audience demand data to your advantage in several ways. For instance, you can use demand data to inform your content valuation, understand your audience's preference, and plan your release strategy.
Taking the case of "The Good Doctor" in Italy in October 2023, the audience demand for the show is superb, standing at 9.8 times the average rating among the 2.7% of TV shows with this level of demand in Italy. However, demand for the show has declined in the last 90 days. By leveraging this demand data, executives can assess the content valuation of "The Good Doctor" in Italy, which reveals how much the show is worth and how much value it provides for the platform in the long run.
Understanding the show's rank (#64) and drop during October can help executives make better programming decisions by optimizing the show's airing schedule or switching the time-slot based on audience preference. In addition, the show's position in the 99.6% percentile in the drama genre in Italy indicates that it has higher demand than 99.6% of all drama titles in the country, which makes it an attractive acquisition for content distributors or producers.
By analyzing the shows fans watch, such as "The Last Of Us" and "Grey's Anatomy," executives can get insights into audience preference, which can inform content acquisition decisions. Furthermore, executives can leverage the increase in audience demand for the show in October (+12.3%) to gauge their marketing campaign's effectiveness ahead of the latest season or premiere.
On a global scale, executives can leverage audience demand data to understand the show's travelability, longevity, momentum, franchisability, and reach. "The Good Doctor" has an excellent performance in each of these aspects, with outstanding audience demand in the United States, Russia, South Africa, France, China, Brazil, Israel, Australia, and Canada. This provides executives a valuable insight to help decide on the show's distribution and plan its global expansion.
Finally, executives can utilize audience demand data in comparing the performance of "The Good Doctor" over a year and a 30-day period. This comparison helps executives understand how viewers' preferences change over time, thereby informing content investment and marketing strategy decisions.
In conclusion, by leveraging audience demand data, executives can make informed decisions related to content valuation, acquisition, distribution, and programming, thereby increasing the likelihood of success while reducing risk.
