As an entertainment executive, using Parrot Analytics data for TV shows like "The Lion Guard" can help in making more informed decisions when it comes to content acquisition, distribution, and programming. Here are some of the ways demand data can help:
Content Valuation: Valuing IP globally using demand data can help executives determine a show's popularity in different markets. For example, in Italy, "The Lion Guard" has 2.8 times the audience demand of an average show, indicating a good level of demand. Knowing how much a show is worth and the potential return on investment can help executives make better content acquisition decisions.
Optimal Release Strategy and Pricing: The demand data for "The Lion Guard" shows that demand spiked in late December 2023 for Italy. This suggests that releasing content during similar times when demand is high could drive engagement and increase viewership. It may also be useful in identifying the right pricing strategy based on the show's demand.
Franchisability: "The Lion Guard" has a good score when it comes to spin-off potential. Based on the show's audience demand, or a fan's interest in merchandise related to the show, an entertainment executive could explore potential spin-offs or franchise options.
Momentum: The pace of growth for a series is vital, and in the case of "The Lion Guard," it has outstanding momentum. Executives could use the demand data to evaluate the strength of a show's marketing campaign, pre or post-premiere, and determine how it compares to other shows.
By examining the top 10 global markets where "The Lion Guard" is most in demand, executives can understand which markets the show is resonating with the most. For example, "The Lion Guard" has outstanding audience demand in Nigeria and South Africa, opening up possibilities for strategic partnerships and content distribution deals in these markets.
In summary, using demand data can help executives make more informed decisions when it comes to content acquisitions, distribution, and programming. By analyzing the demand data for TV shows like "The Lion Guard," executives can gain insights into their target audience's tastes, which platforms to target for distribution, pricing strategies, and potential spin-off options, which can all impact content valuation.
