As an entertainment executive, you want to make informed decisions for content acquisition, distribution, and programming. This is where demand data comes into play. Let's take the example of "The Rain" and see how demand data can help inform content decisions.
Firstly, we can see that "The Rain" has good demand in Italy, with 3.0 times the audience demand of the average show in Italy over the last 30 days. This gives us a good indication that the show is resonating with Italian audiences. Additionally, we can see that its demand has been increasing recently, which suggests that demand for the show is still growing. By studying such data, content valuation can be determined, audiences can be understood, and content can be priced accordingly.
Moreover, we can see that "The Rain" has a higher demand than 97.4% of all drama titles in Italy. This is a good indication for Italian broadcasters and distributors that this show could perform well for them. Additionally, we can see that the show has a good Parrot Pulse score for international appeal, with high scores for travelability, longevity, momentum, franchisability and reach. This suggests that the show may appeal to international markets and could be a valuable acquisition for international distribution.
Furthermore, looking at the top 10 global markets where "The Rain" is most in-demand over the last 30 days, we can see that this TV series outperforms the demand of the average TV show in each of these markets. For example, in Denmark, which is "The Rain"'s number one market, the show achieved outstanding audience demand of 9.2x. This gives us an indication of where the show is performing well internationally and can help guide international distribution strategies.
Finally, looking at the metadata of the show, we can see that it has 20 episodes over 3 seasons. This can inform programming decisions as it gives an indication of the show's potential longevity. Moreover, we can see that the show has ended, which means that there is no future content to be produced. However, we can see that the show has a good Parrot Pulse score for franchisability, which suggests that there may be potential for spin-offs or franchises based on this IP.
In conclusion, demand data can help inform content decisions by providing insights into audience engagement, international appeal, and potential longevity. By studying this data, content valuation can be determined, audiences can be understood, and content can be priced accordingly. "The Rain" is a great example of how demand data can be used to make more informed content decisions, acquisition decisions, and distribution decisions. By harnessing the power of demand data, entertainment executives can make more informed decisions that will set them up for success in the ever-changing entertainment landscape.
