The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you likely face many tough decisions about content acquisition, production, and distribution. Fortunately, utilizing demand data can provide valuable insights and inform strategic decisions. We can use the example of "The Rain" in Italy in March 2024 to illustrate how demand data can help inform content decisions.
Firstly, content valuation can be achieved via demand data when we use it to determine the worth of a series, the value of specific parts of a series such as a particular star, or the value of an entire content library to a platform over time. By using Parrot Analytics' content valuation system powered by global content demand and supply, we can determine the dollar value contribution of any title to any platform in any region. So with the demand data for "The Rain" in Italy, we can estimate the value of the series to the platform based on the audience demand.
Secondly, we can use demand data to compare the global appeal of different content. By analyzing the most popular genres in a given market or on a global scale, we can better understand what content might best suit a particular audience. In the case of "The Rain" in Italy, we can see that it outperforms the average TV show in each of the top 10 global markets where it is most in-demand. This indicates that the show has potential to travel well and appeal to a wide variety of audiences.
Thirdly, demand data can aid in decision-making regarding supply and demand. Examining the demand data for existing content can help predict which types of content might have potential to generate high demand in the future. The demand for "The Rain" has been decreasing recently, but a spike in demand during late March 2024 indicates that the show may still be popular with audiences in Italy.
Fourthly, demand data reveals how well a show is performing for a given market and helps identify specific areas to focus on such as subscriber acquisition or retention. In the case of "The Rain" in Italy, we can see that audience demand for the show has decreased by 2.7% during March. This information may influence executives to re-evaluate marketing campaigns or consider how best to adjust the programming schedule to maintain interest.
Lastly, demand data can help to understand characteristics of the audience who watch particular shows in order to reach and retain them as customers. Utilizing data for affinity analysis can reveal what talent and brands appeal most to the show's fans. With this information, entertainment executives can establish partnerships and collaborations with compatible brands and talent.
In conclusion, "The Rain" in Italy is an example of how demand data can benefit executives looking for strategic insights. From content valuation, to predicting content success, to identifying potential subscribers' tastes, demand data can aid in content acquisition, production, distribution, programming and marketing decisions. Using Parrot Analytics' global content demand and supply data allows entertainment executives to make informed and data-driven decisions.
The Rain's travelability to Italy in the last 30 days is 45%, which means that the audience demand for The Rain is 45% of the demand in its country of origin, Denmark. Click through to another market to discover how well The Rain travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Rain is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Rain, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:02 p.m. PST using global demand data from Parrot Analytics for The Rain in Italy. We provide our partners with far-reaching SVOD analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.